Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. When asked for more details about the incident, Google declined to comment.

YouTube 199

YouTube Focus Group Google Newsletter 199

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better.

Products 90

Products Team Focus Group Collaboration 90

Janet Fouts

DECEMBER 12, 2014

Even brands with deep pockets are feeling the pinch. on the brands we manage. Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It The news about Facebook lately has been pretty grim.

Engagement 143

Engagement Brands Facebook Journal 143

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Don’t be afraid to share or comment on their content.

B2B 69

B2B Brands Tips Notification 69

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. In such a pumpkin-saturated market, expanding your horizons and experimenting with additional flavors is a way to differentiate your brand. pic.twitter.com/k5OKHsOCBh.

Apple 123

Apple Marketing Meme Sentiment 123

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . PR impact evaluation.

B2B 89

B2B Marketing Sentiment Influencer 89

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. That is no one commented or asked a question.

Engagement 76

Engagement Social Media Film Focus Group 76

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community. Social media takeovers give brands a chance to show their personality.

Campaign 77

Campaign UGC Marketing Authentication 77

The Realtime Report

APRIL 26, 2018

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Make Use Of Social Media For Listening As Well As Marketing.

How To 114

How To Survey Content management systems Patterns 114

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Subscribe to the comments for this post? Post this on Diigo.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 124

ROI Social Media Small Business CPC 124

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally.

Tools 91

Tools Sentiment How To Team 91

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media.

Proposal 102

Proposal Price Project Education 102

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. It's called IdeaXYZ or IdeaFireStorm or My(your brand) or ShareYourIdeas. Are The Brands exploiting customers in the name of "engagement?" Or maybe it is.

Social Media 85

Social Media Focus Group Authentication Retail 85

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 40

Social Media Avatar Social Networking Compete 40

The Realtime Report

JUNE 18, 2018

Current clients might say something more positive and justify why they remain loyal to the brand and former clients could tell you why they’ve left and looked for a different option. The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most.

Strategy 70

Strategy How To Marketing Survey 70

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. You do listen, right?

Twitter 154

Twitter Flickr Klout Case Study 154

Social Media Network Marketing

MAY 18, 2015

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1.

Yahoo 50

Yahoo Social Media URL Brands 50

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Hootsuite

MAY 2, 2023

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Facebook auto-generates a username if you don’t choose one (and usually throws a few random numbers in there), so it’s best to edit this yourself if you want it to reflect your brand accurately.

Real Estate 102

Real Estate Facebook HootSuite How To 102

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133