Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. When asked for more details about the incident, Google declined to comment.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 91

Products Team Focus Group Collaboration 91

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

Social Media 101

Social Media Social CRM Repository Wiki 101

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222

Data Sample Samples Survey 222

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. That is no one commented or asked a question.

Engagement 76

Engagement Social Media Film Focus Group 76

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Andi Narvaez is a public relations (old and new school) and social media professional.

Survey 231

Survey Focus Group Proposal Education 231

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Make Use Of Social Media For Listening As Well As Marketing. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124

ROI Social Media Small Business CPC 124

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Influencer discovery.

B2B 89

B2B Marketing Sentiment Influencer 89

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. Vitrue a social media marketing platform determined that the.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. in the comments if you’re ready for (BLIZZARD Treat) pie season. pic.twitter.com/k5OKHsOCBh.

Apple 125

Apple Marketing Meme Sentiment 125

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?

Social Media 85

Social Media Focus Group Authentication Retail 85

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Buzz Marketing for Technology

JUNE 5, 2013

Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews. Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pixlee

SEPTEMBER 8, 2020

But, it can be hard to collect and analyze comments if your brand doesn’t have a program or process for generating feedback. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 93

Tools Sentiment How To Team 93

Janet Fouts

DECEMBER 12, 2014

Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Comments and traffic to your website? A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% YoY increase in comments.

Proposal 103

Proposal Price Project Education 103

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. Now get out there.

Twitter 154

Twitter Flickr Klout Case Study 154

The Realtime Report

JUNE 18, 2018

You can also conduct interviews or focus group discussions just like you do with your customers. Since there are more people online today, the best way to know how they feel is by allowing them to leave reviews and comments. You can improve your social media strategies if there is a need to do so.

Strategy 70

Strategy How To Marketing Survey 70

Ignite Social Media

SEPTEMBER 19, 2016

Part of that is because social media is the preferred customer care channel before website/live chat, email, and even the 1-800 customer service line [see chart below]. It’s a focus group with the ultimate product road test. Social Media Engagement.

Products 60

Products How To Survey Focus Group 60

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60