Socialized

NOVEMBER 27, 2011

Last week I had the privilege to be in Lisbon as the main speaker at the APAN 2011 Seminar. Associação Portuguesa de Anunciantes is a large Portuguese marketing and communications association). The first speaker, António Gomes, Managing Director of GfKMetris, presented an extensive study on Portuguese media consumption habits, looking at.

Brands 174

Brands Study Marketing 174

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Thus, social media may not be the safest place to go if the brand approaches them. You can place your marketing messages with this information.

Questions 130

Questions Social Media Social Networking Metrics 130

Socialized

FEBRUARY 8, 2021

Negative chatter in social media leads to severe impact or damage on a brand or a person. Casual criticism about your product or brand is necessary and can be taken, but negative comments disguised as criticism can harm both your creation and the brand’s name. on or about your social media platform.

Social Media 130

Social Media Tips Reputation Social Media Management 130

Socialized

JANUARY 23, 2021

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. There is no doubt that brands still use Facebook Messenger to link regularly and share 20 billion messages per month between their users. Builds Trust for the Brand. Final Words.

Facebook 130

Facebook How To Issues Loyalty 130

Socialized

JANUARY 19, 2021

As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Although many people spend time messaging celebrities, sharing selfies, and watching cat videos, 54% have used social media to test items and interact with their favorite brands. Social media is essentially a visual medium.

Campaign 100

Campaign Social Media Patterns Apparel 100

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media.

Social Media 130

Social Media Tips Marketing Discount 130

Socialized

FEBRUARY 2, 2021

Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter. Here have been nine best practices and tips for progress on Twitter for your company: Have a Deep Knowledge of Your Brand. Best Tips to Use Twitter for Business. Create a Fixed Goals.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Socialized

FEBRUARY 9, 2021

These contents can be divided as follows: Promotional posts: Such posts can be advertisements of new properties, your brand or on open houses, or your brand in general. Although posting frequently is important, you should also keep a note to the type of your content. So how to do this through social media?

Real Estate 100

Real Estate Social Media Tips LinkedIn 100

Socialized

AUGUST 26, 2017

It involves achieving your marketing or branding goals via social media networks by creating and sharing relevant content. Creating and building your brand awareness. Creating a brand identity with a positive association. Go for goals like brand awareness and lead conversions. What is social media marketing?

Social Media 100

Social Media Marketing Privacy Campaign 100

Socialized

JUNE 11, 2012

It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need. "Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog.

Twitter 140

Twitter Apple Brands 140

Socialized

MARCH 19, 2012

His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation.

Policies 204

Policies Social Media Review Process 204

Socialized

JANUARY 21, 2010

I used to argue that companies should not surrender their brand to consumers, but should share it. Some things require careful branding and messaging, some things should be more open and participatory and a lot of things are simply beyond the company’s control. I wonder what’s next?

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Socialized

DECEMBER 27, 2010

Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their.

Social Media 230

Social Media Conference Advertising Products 230

Socialized

MAY 17, 2011

Some will be forever branded with a scarlet "S" (for screw-up). While contemplating an ethical or legal gaffe or some other action that might discredit a company or organization, many executives forget that their actions will long outlive the media frenzy in the days and weeks after they are disclosed.

Organization 178

Organization Company Brands 178

Socialized

OCTOBER 7, 2009

Tags: Social Media career development Facebook job search LinkedIn personal brand Plaxo recruiters recruiting social media resume social network Twitter linkedin twitter.

Plaxo 150

Plaxo Social Media Social Networking LinkedIn 150

Socialized

SEPTEMBER 28, 2017

Most customers are always excited to share their brands with the rest of the world. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. If it’s negative, nothing else will work. Viral marketing. Social media marketing.

Types 100

Types Strategy Marketing CPA 100

Socialized

OCTOBER 21, 2011

Choosing the right grammatical person for your web site will support your brand and convey the right message to customers and prospects. The grammatical person is the perspective from which your copy is written. The most popular of these are: First person singular ("I"): I have 20 years experience in corporate communications.

Sites 145

Sites Brands 145

Socialized

MAY 23, 2012

The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate.

Case Study 124

Case Study Study Discount Buy 124

Socialized

APRIL 9, 2010

My intent was to create a simple way of thinking about the legal, ethical, business and reputational aspects of a campaign to evaluate its potential impact, positive and negative, on the company and its brand. Longer term measures may be market capitalization and brand valuation.

Social Media 198

Social Media Diagrams Reputation Organization 198

Socialized

OCTOBER 19, 2009

Time permitting, we might touch on the subject of the Exploding Brand, how social media has changed the notion of a brand, and what corporations can do about it. During the first half hour, Patrick will discuss “Internet Marketing Secrets for the Self-Employed.

Social Networking 113

Social Networking Guidelines Small Business Social Media 113

Socialized

JANUARY 20, 2010

Some of the topics we’re thinking about covering include: Developing your brand online. Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Video, such as YouTube and 12 Seconds.

Foursquare 150

Foursquare Policies Social Media Social Networking 150

Socialized

JULY 15, 2009

Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center.

Case Study 182

Case Study Airlines Study Blogosphere 182

Socialized

NOVEMBER 26, 2009

What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

JANUARY 30, 2019

Promoting a good product provides integrity and authenticity to an affiliate marketer’s brand. Before shaking hands and signing contracts, ask yourself if the product or service is something you’d be happy to use. If not, look for another opportunity.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Socialized

SEPTEMBER 17, 2009

He wanted to know if I could recommend a book on personal branding. I’m not trying to sell you the book.&# He told me he was from Deloitte and that he was looking into social media.

Marketing 133

Marketing Buy Social Media Conversation 133

Socialized

JULY 26, 2009

Logo : A little impersonal but also a nice way to show affiliation with a brand. If you’re a conservative, you’ve probably changed your avatar to show your affiliation with TCOT (Top Conservatives on Twitter), even though you find grassroots political activism a little confusing. It’s all about the authenticity, baby.

Avatar 214

Avatar Twitter Tweetdeck Fashion 214

Socialized

FEBRUARY 5, 2021

The most messages are about products, brands, companies, and CEOs than you would think. Do you not want to hear what the brand is all about? They are usually branded, names of items, personal names, titles of books, etc. Alert Set Up for the Brand. Go to the analytics to get a complete picture of where you are as a brand.

Social Media 130

Social Media Proposal Analytics Construction 130

Socialized

FEBRUARY 6, 2021

In this way, the musicians not only engage with the fans but also make a brand and name. Jokes: The people, the fans who are interested in the music also join the brand and the team with optimistic emotions.

Social Media 130

Social Media Content Meme Issues 130

Socialized

OCTOBER 24, 2009

Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. It’s probably not worth it.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Socialized

SEPTEMBER 24, 2009

Here’s an excerpt: Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, and said, “I don’t get it.”.

Facebook 150

Facebook Retail Social Networking Study 150

Socialized

SEPTEMBER 19, 2009

The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. This is one of my favorite quotes, which I used in my book in the section on social media measurement. Quantifying the value of social media initiatives remains a challenge.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Socialized

MAY 21, 2010

We engage consumers through conversation about the brand and products, rather than push out product information. We set up a fan page and a Twitter handle so people have ways to speak to their brand and fellow fans about their experiences. If social media didn’t work, we’d be talking to ourselves.

Social Media 240

Social Media Foursquare Digg Eventful 240