ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 162

Social Media Study Statistics Aggregator 162

SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Content, Content, Content. Defense Costs.

Insurance 174

Insurance Activities Social Media Policies 174

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars aren’t a shortcut to social media engagement.

Content 139

Content Curation HootSuite Template 139

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 141

ROI Social Media Social CRM Survey 141

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 144

Activities Social Media Mobile Geotagging 144

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Small Business Mavericks

NOVEMBER 30, 2015

Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Some people include blogging as a part of social media. But social media marketing is a specific niche within that broad umbrella.

Case Study 70

Case Study SEO Engineering Advertising 70

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Conversion and Measurement Tools Will Force Social Media to Evolve.

Trends 125

Trends scribd Skills Training 125

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177

Picasa Content Vimeo Tourism 177

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. No social media. mass media. self help book. social media. white paper.

Exercises 101

Exercises YouTube Instagram Products 101

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Books by Ross Dawson (Incl. Future of media (154).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Diva Marketing Blog

FEBRUARY 24, 2011

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. Jamie Turner : Several years ago, someone I respect a great deal named Toby Bloomberg introduced me to social media.

Social Media 75

Social Media ROI How To Cost 75

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Twist Image

NOVEMBER 21, 2014

Still, when the clock strikes eight pm, you can find us on our couches watching Married At First Sight and building up a hearty Doritos stain on our pyjama tops, when we should be reading a business book or galloping on a treadmill. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube.

Marketing 98

Marketing Apple Mobile Advertising 98

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Putting Your Social Foot Forward. ” Social Media Stat of the Week: 25 photos per second. How did you get involved in social media?

Brands 137

Brands How To Social Media RSS 137

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Use Content To Convert The Invisible Sale is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Let’s be clear. Content Marketing'

Content 144

Content Proposal B2B Meeting 144

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Chatbots can take care of administrative tasks like: appointment booking. Source: Acquire White Paper.

Examples 97

Examples FAQ Insurance Retail 97

Twist Image

APRIL 15, 2016

Next week is Social Media Marketing World in San Diego (from April 17 - 19th, 2016 at the San Diego Convention Center). Michael Stelzner and his Social Media Examiner team put on a big and impressive event. business book. media outlet. social media. social media agency.

Journal 40

Journal RSS Blogger Feed 40

Pam Moore

MAY 27, 2016

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Here are 15 things that smart, social savvy business marketers never do on Facebook. . Do You Really Know Your Audience?

Facebook 113

Facebook Marketing Groups Groups 113

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch.

Trends 99

Trends Instant Messaging Review Cost 99

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Books by Ross Dawson (Incl.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Social Media Strategery

JANUARY 2, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I had to be in total control of whether each would happen or do not happen, they had to be realistic, and they were somehow related to the work I do with social media and communications. Government 2.0

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Social Media Strategery

SEPTEMBER 18, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Luckily, I work for a firm where I have had the flexibility to pursue my interest and passion for social media, and over the last two years, have been able to grow this capability to where we are today.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Luckily, I work for a firm where I have had the flexibility to pursue my interest and passion for social media, and over the last two years, have been able to grow this capability to where we are today.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Jeff Esposito

OCTOBER 22, 2012

This included talking to friends, reading blogs and reading white papers. I figured a book written by the team’s lead could hold some useful nuggets. Pick up this book if: you are in support and want to add social. you think support has no hand in social media. Below is my full review.

Review 37

Review Video Team Groups 37