Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 162

Social Media Study Statistics Aggregator 162

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 38

How To Tips Products List 38

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. It won, and he''s done just that.

Social Media 167

Social Media Nielsen Press Release News 167

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. According to Jeremy Williams, you all should be going crazy over this blog post now.

Picasa 177

Picasa Content Vimeo Tourism 177

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Schedule it in Sprout Social or Hootsuite and you’re done.

Content 139

Content Curation HootSuite Template 139

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. Brands see social media with a primary lense of listening and responding, in a customer service type of engagement. It''s insanity. You lost a lot of weight. It''s not enough.

Marketing 98

Marketing Apple Mobile Advertising 98

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Pam Moore

MAY 27, 2016

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Here are 15 things that smart, social savvy business marketers never do on Facebook. . episode 4). SoundCloud.

Facebook 113

Facebook Marketing Groups Groups 113

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help.

Communities 170

Communities Marketing MySpace Yahoo 170

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. I work with a talented team of community managers and I know many more through speaking, conferences and social media. To tell great stories you have to stop having your community managers produce your content. Not always.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Traditional marketing creates demand.

Trends 125

Trends scribd Skills Training 125

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Marketing 60

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. 8 Ways to score that elusive entry level marketing position: Understand the process.

Marketing 110

Marketing Education Skills Public Domain 110

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. No social media. marketing agency. mass media. self help book. social media.

Exercises 101

Exercises YouTube Instagram Products 101

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 186

B2B Social Media Review eBook 186

Diva Marketing Blog

FEBRUARY 24, 2011

However, in the last several decades, with the onset of mass marketing and global commerce, somehow too many marketers lost sight of that truism. How do you make money with social media?" . Jamie Turner is the Chief Content Officer for the 60 Second Marketer , the online magazine of BKV Digital and Direct Response.

Social Media 75

Social Media ROI How To Cost 75

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Books by Ross Dawson (Incl. About Ross Dawson.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. You can see exactly how these bots can assist with your customer service, sales, and marketing. following up.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. Putting Your Social Foot Forward. 25 photos per second.

Brands 136

Brands How To Social Media Social Networking 136

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Use Content To Convert The Invisible Sale is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Content Marketing'

Content 143

Content Proposal B2B Meeting 143

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Twist Image

APRIL 15, 2016

Of course there is a future for content marketing, but is there a future for blogging? Next week is Social Media Marketing World in San Diego (from April 17 - 19th, 2016 at the San Diego Convention Center). Michael Stelzner and his Social Media Examiner team put on a big and impressive event. business book.

Journal 40

Journal RSS Blogger Feed 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. Selling really is Dead.

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Books by Ross Dawson (Incl.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. A story could be a blog post, a Facebook update with a link to an interesting article, or a photograph posted on social media. They do not need to be perfect stories.

How To 60

How To Startup Exercises Meeting 60

Absolute PA

AUGUST 12, 2010

One of the best ways to increase your website traffic and boost your credibility is through internet article marketing. These days, having a website or blog is probably your most important marketing tool but that doesn’t mean the right people will see it. Thinking of writing a book?

Directory 45

Directory Marketing Resources Publishing 45