Remove influence
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Shine Your Youth with These Best Books to Read in Your 20s

BeingOptimist

Books have always been considered to be our best friends. Unlike human beings, books have a positive influence on building our personalities. Books can be your ultimate savior at this phase of life. You will also be able to trace the ultimate goal of your life by the habit of reading the best books in your 20s.

Buy 111
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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Part of the appeal of senior influencer content is the surprise factor. glam #transformation. ?

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Top 10 People Who Influence What Americans Buy

Bill Hartzer

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Did we mention that Ludacris owns a hybrid and is installing solar panels on his home? Suze Orman. Taylor Swift.

Buy 113
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. If you take the time to build better buy-in up front, it leads to better change outcomes. But there is a better way.

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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .