article thumbnail

This Week in Social Media – 8/7/2013

Social Media Marketing

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. this week in social news' million a day.

article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did.

Digg 213
article thumbnail

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. “It’s cool,&# “I like it,&# “I love their hospitality,&# “I always buy from them!&# Photos by Shutterstock. [

Airlines 196
article thumbnail

25 Social Selling Posts You Should Read

Koka Sexton

5 Tips for Selling Banking Products in Social Channels. Selling on social does not have to feel all slimy. Just make sure you coordinate your strategy and execute with buy-in throughout your organization – from management to front line employees. An initial goal could be booking one new meeting using LinkedIn within a week.

LinkedIn 104
article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. My book is less than $20 on Amazon, which makes for a great deal and covers years of practice and training. All of this doesn’t come for free for me either. You get the idea.

Products 267
article thumbnail

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Thanks, Tamar!

Sites 101