A Book Challenge: Why Banned Books Week Matters
SEPTEMBER 28, 2015
haven’t been to open house in a few years, but having been the most vocal parent voice in opposition to the school’s handling of a recent book challenge , I felt I had to show up this year. The vibe of a large high school and the caring, articulate faculty members I met almost lulled me into a “maybe I overreacted” state-of-mind about the book challenge. By Paula Kiger. ABSOLUTELY.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Buy the Book, and then We Show Up
MARCH 14, 2012
Okay, maybe it’s not that simple, but we do offer lots of freebies (including in-person presentations and workshops) when you buy Humanize in larger quantities. If you get the book in the hands of a larger number people in your organization, Maddie and I will make it worth your while by giving you some free consulting to go along with it. Well, obviously to help sell books.
Recommended Books to Read
MARCH 19, 2012
You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. Stuart Diamond teaches you specifically how to use invisible negotiation tips to get more from companies you buy from, your kids/family members, or your employer.
Buy the book: Open Community is out!!
NOVEMBER 1, 2010
Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! What is Open Community? on Prezi.
Book Review: Optimize
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target. ” Even in books I really find valuable, I usually find at least a few points of contention, or things the author just plain got wrong.
New 2016 Sunrise Calendar, Monochrome Gallery, and a Photo Book?
NOVEMBER 8, 2015
So I built one featuring 12 sunrises and sunsets, which people can buy for $20. In fact, if folks ever wanted to buy a photo of mine and don’t know how, the photo portfolio is the place to do it. Many people over the past year have asked me to create a photo book. That photo book needs to be awesome to justify the cost. You can see a few sample pictures here.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Yay!): 1. Jay Baer is the author. ‘Nuff said. 2. ” moment. 5. Ready?
6 Business Books That Are Coming (That You Better Get)
APRIL 29, 2016
There is a whole new batch of business books that are coming out in the next few months. My book reading pace has slowed. Not because of Netflix (but, let's be honest, have you seen the latest seasons of Daredevil and House of Lies ?), but because there really wasn't all that much that was moving me in the non-fiction book space. I've been neck-deep in some great long-form reads online (special thanks to Pocket for making it all so accessible), but a great business book? All of these books are not yet available, but look super-fascinating. business book.
The Road to Revenue: Feel Your Customer and Facilitate the Buy
AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
Book Review: Marketing in the Round
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.
Algorhythm. My Next Book
JUNE 26, 2015
Consumers seem much more willing to pay for access, as they shift away from ownership (think about streaming music, instead of buying it). This is the general theme and purpose of what will be the follow-up to my previous two business books, Six Pixels of Separation and CTRL ALT Delete. I am really excited by the notion that leaders are doing their best to transform their brands, bring a heightened level of marketing innovation to the work that they're doing, and focusing much more on turning branding moments into transactional ones. So, when will Algorhythm be out in book stores?
47 Books For Your 2011 Reading List
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction. booksWinning - Jack Welch.
The Merits Of Reading A Book
OCTOBER 17, 2013
What was the last book that you read? I buy new books all day. read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). haven''t been reading enough books this year. used to read - on average - about a book a week. think I have only read a handful of books this year. Still an infovore , but my consumption of books has not been at a personal level of satisfaction. Recognizing this flaw in my personal development, I''ve made an active push to read more books in the past few months. Books first.
“The Best Social Media Book This Year”
DECEMBER 12, 2011
And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). For more intel on the book, listen to this podcast interview we did with Les McKeown. Missed Jamie’s session on the book at the ASAE Technology Conference last week? We h ope you will buy the book and join us in discussing its implications.
My 2012 Reading Challenge: 36 Books
JANUARY 9, 2012
For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. The Book of Lost Things. booksThat’s one every two weeks. The Last Ringbearer.
The Five Business Books That Permanently Changed My Life
OCTOBER 11, 2014
We buy a lot of books. Sadly. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. Over time, I''ve become the prototypical "get off my lawn" grumpy old man with business books that don''t grab the reader from the get-go, or the ones that regurgitate the same brand stories. It''s easy to be dismissive of the business book genre. The Five Business Books That Permanently Changed My Life: The Cluetrain Manifesto - The End of Business As Usual. business book.
20 Best Marketing Books Of All Time
OCTOBER 31, 2013
What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.
The New Rules of Lead Generation Book Review
MAY 29, 2013
Marketers can however make intelligent marketing based on how many qualified leads come through the door and ramp it up or down specific to the source. A new book by David T. In his book, Scott walks through what he’s identified as the 7 most successful lead-generation marketing tactics. For more information on The New Rules of Lead Generation: Like the book on Facebook.
Book Review: Stand Out Social Marketing
DECEMBER 20, 2012
This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . But the key strategic point of this book is that you stand out NOT by shouting louder than everyone else. photo credit ).
Book Review: The End of Business As Usual
FEBRUARY 3, 2012
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. When I mentioned I was writing a review of the book, she asked if she could join in. And, because the Pinterest debate between Paul Sutton and I worked so well, we thought we’d do a combined book review. expected to skim this book. This book is for you, then.
CTRL ALT DEL Is My Next Book
FEBRUARY 2, 2012
Warning: self-promotional Blog post to follow. I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ). This is the same publisher as my first book, Six Pixels of Separation , who had the option to pick-up my sophomore business book effort, and I am really (and sincerely) happy that they did. The book will be broken down into two sections.
Strategy Lessons: The Water Book
MARCH 7, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Water Book is the second primary chapter of the Five Rings, following the Ground Book. This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. Strategy Lessons: The Ground Book.
Buy Your Way To The Top
FEBRUARY 22, 2013
You can buy your way to the top. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a story that creeps on to the radar every so often, but it's a practice that is deployed by a lot of business book authors that you may know and love (and a lot of others that you never hear from). From the article: "It isn't uncommon for a business book to land on best-seller lists only to quickly drop off. " Should I buy my way to the top for CTRL ALT Delete ? It's not just business books. book author.
Book Review: iPhone Millionaire
JANUARY 24, 2013
In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . Verdict (Buy, Borrow, Skim, Pass?): Buy if you’re at all interested in this medium (and don’t have an in-house video department).
12 Great Business Books Coming Your Way
AUGUST 30, 2012
It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. The man who brought us the The Black Swan and Fooled By Randomness is back with a book about how some things actually benefit from disorder. Can't Buy Me Like by Bob Garfield and Doug Levy. This book is coming out in March 2013. The man behind Duct Tape Marketing is back with his latest book. This book comes out in October 2012. business book.
Nine Books to Give as Holiday Gifts
DECEMBER 20, 2010
So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. P.S. The Amazon links are all affiliates but it won’t hurt my feelings if you just open your Kindle app and buy from there. Buy the actual book here and the eBook here. Buy the actual book here and the eBook here. Business. Fiction.
Why You Should Write A Book
FEBRUARY 14, 2011
There are a lot of books that have already been written about Social Media. It also doesn't matter whether we're talking about Social Media, cooking, history, economics, business, romance, science fiction or even mystery, if you have something to say, and you feel that the medium of a book would act as the ideal platform to get your ideas across, then nothing should stop you. The world doesn't need another Social Media book, but the world desperately needs a new Social Media book by you. and that's what people are buying. book publishing. business book.
How the Web Helped Me Buy a New Car
DECEMBER 4, 2012
turned to the web and read customer reviews, watched videos, and compared specifications from TrueCar , AOL Auto , Kelley Blue Book , and Consumer Reports. Please continue reading How the Web Helped Me Buy a New Car and leave a comment if inspired. Comments Online is a great way to look for information before buying. researched, test drove, and decided to go Japanese.
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"
Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell
Blue Focus Marketing
JULY 16, 2013
We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In our book, these international brands, were generous enough to open their doors to us so we could show the world how they are achieving revolutionary results. Watch The Social Employee book trailer video!
Strategy Lessons: The Fire Book
MARCH 27, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into direct interactions.
Get My Next Book CTRL ALT Delete Now
MARCH 11, 2013
My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today. Galleys are not finalized books. They are also used to entice booksellers to sell a book. Part of the success of any any book is how well it sells out of the gate. Most pre-orders that are made on Amazon or Barnes & Noble count as first week sales, so here's the deal: If you pre-order the book now and email me your receipt ( email@example.com ), I will have the publisher send you a galley copy of the book right away. book review.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. A few years back, I set a personal goal of reading one book per week. As of this week, I've clocked in 33 books (and yes, I realize that "failing miserably" is probably a bad choice of words considering that the average person in North America reads between one and three books a year. best business book 2011.
#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. What do you think – are you ready to buy through a hashtag? Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram.
Do Social Reviews Really Help Your Business? @SocialEmployee #book #review
Blue Focus Marketing
FEBRUARY 18, 2016
This is a question we asked ourselves repeatedly during the marketing of our best-selling book The Social Employee (McGraw-Hill, 2014). We knew that good word of mouth was helping to drive book sales, but how much of that came from reviews on sales pages like Amazon ? Did these reviews affect buying decisions at all, or were they simply there to boost our egos? and 4.5