Writing a book is tricky business. Marketing a book after it's published can be equally difficult for a few different reasons: There is a LOT of content out there right now. Publishers often don't pony up a lot of money to market new books. That doesn't mean they never put marketing muscle behind a book. Instead, they rely on the author to hire a publicist that can hopefully propel the book into Amazon's or the NY Times' best seller lists. And those that have been doing social for a while aren't necessarily the ones writing the books. Just not a lot. MORE >>

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list.  Puzzle Marketer Book List (in no particular order) Made to Stick by Chip Heath & Dan Heath This is a great and easy read if you’re looking to understand the best way to get your ideas adopted. Stuart Diamond teaches you specifically how to use invisible negotiation tips to get more from companies you buy from, your kids/family members, or your employer. MORE >>

Okay, maybe it’s not that simple, but we do offer lots of freebies (including in-person presentations and workshops) when you buy Humanize in larger quantities. If you get the book in the hands of a larger number people in your organization, Maddie and I will make it worth your while by giving you some free consulting to go along with it. Or if you order 100 books , we’ll do a customized webinar for you and your people for free ( we normally charge $2,500 for that ). Check out all the offers on the Bulk Book Deal page on humanizebook.com. Humanize MORE >>

Here is the no bullshit review of No Bullshit Social Media…  Buy This Book  (aff). Still wondering why you should buy this particular book on social media? Well, for starters  Jason Falls and Erik Deckers  pull no punches in this social media business book and quickly get you into the right mindset for their book by breaking down the difference between social media hippies and social media marketers. One of my favorite things about this book is that when Falls and Deckers say this is no bullshit they back it up over and over. Read it today. MORE >>

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously. Four Marketing Round Approaches. MORE >>