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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

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Beyond words: How data is shaping the future of publishing

Audiense

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And yet, these are just a tiny part of the book market. They buy them without tweeting or posting about it. And they don’t turn up on industry consumer panels or surveys.

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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186
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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

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