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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. JF : Hyper-targeting. Customer service?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Cops harass 5-year old for late library books, news bloopers and IKEA sleepover – oh my

Jeff Esposito

Charlton Library Sends Police to Collect Overdue Books From 5-Year-Old – no you did not read the headline wrong it really happened. While I would love to say I feel bad for Best Buy, I do not. No matter what you have planned have a great one, and enjoy this eclectic mix of articles in this week’s edition of Five for Friday.

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The 50 User Generated Content Stats You Need to Know

Pixlee

74% of influencers tend to encourage their following to “buy it now or try it.”. 77% of influencers claim that they are more likely to buy from their sponsors, becoming brand evangelists that way. 84% of millennials report that UGC on company websites has influence on what they buy. Businesses make $6.50 UGC and Brand Loyalty.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

On the other hand, when I had a product question about a Kodak Zi6 a few months ago, I took it to my Twitter feed and a Best Buy based in Danvers, MA came to my aid, offering troubleshooting advice and tips! Social media is about real engagement and truly connecting with people. Social media. This is where we’re going.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

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