Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Small Business Mavericks

MAY 29, 2012

At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. Book shops are a great example.

Domain Name 101

Domain Name Compete Small Business Cost 101

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Social marketing is conversational marketing in large part. This is a guest post by Corey Northcutt.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&#

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

JULY 22, 2020

Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you. You aren’t competing with baby animals or scary headlines. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Google 145

Google HootSuite How To Pluck 145

ProBlogger

JANUARY 30, 2011

Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Another agreed, “I would love to read this book. Maybe I can count it as one of the many books I resolve to read this year.”. than “will you buy?&#. None of those questions ask, “would you buy?”

Buy 46

Buy eBook Compete Small Business 46

Small Business Mavericks

FEBRUARY 25, 2011

Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

YouTube 79

YouTube Compete Case Study Press Release 79

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. 6 Critically Undervalued Social Media Success Metrics. Human Resources.

Company 140

Company Conversation Radian6 Social Graph 140

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. Those elements could include pictures, videos, virtual reality, augmented reality (AR), or social media posts. . That’s up 10.9% from one year ago, 81.9%

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JANUARY 11, 2015

Schaefer is working on a new book called The Content Code. As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

Brands 60

Brands Content Compete Marketing 60

Pixlee

OCTOBER 7, 2019

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. They’re able to offer value-added experiences for travelers who are already booking accommodations through Airbnb. .

Retail 46

Retail UGC Comparison Price 46

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

Content 142

Content Consultant Marketing Price 142

Social Media Strategery

JANUARY 2, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I had to be in total control of whether each would happen or do not happen, they had to be realistic, and they were somehow related to the work I do with social media and communications. Government 2.0

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

Content 130

Content Consultant Marketing Price 130

Techipedia: Tamar Weinberg

AUGUST 11, 2011

A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. However, not everyone feels this way. Is it better than Wave?

Google 177

Google Hitwise Social Networking comScore 177

Waxing UnLyrical

JUNE 24, 2011

There are two things that all design professionals hate : competing for your business, and doing spec work. Usually this meant surfing the web and flipping through my art books for a few days in order to soak up some inspiration, followed by a long time spent in front of a blank computer screen. Like a lot of designers I was scared.

Crowdsourcing 165

Crowdsourcing Compete Banking Startup 165

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Buy a Media Company: Do an analysis on the media companies in your industry.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 19, 2013

Are you acting as content creator, content marketer, social media strategist, web developer, and more? Don’t even buy your own groceries if you have to. If you’re on this blog reading this post, that means you are in all likelihood a content creator or marketer, or a social media strategist/director.

Content 130

Content How To Consultant Journal 130

Convince & Convert

MAY 21, 2014

Short of buying something, it is THE call to action. Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. Are you ready?

Marketing 167

Marketing Compete Social Networking Sites 167

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target. ” • You need to know where you are before you can know where you’re going.

Review 190

Review Press Release SEO Engineering 190

Twist Image

DECEMBER 30, 2010

I use Twitter as a place to see what is being said about Twist Image, Six Pixels of Separation (Blog, Podcast and book), our clients and team members. While I can appreciate that you are competent in English and interested in following me, I simply don't have the skills to follow someone who tweets in a language I don't speak.

Twitter 109

Twitter Meeting Compete Energy 109

Diva Marketing Blog

OCTOBER 31, 2017

He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). I really enjoyed it. .

Review 40

Review Advertising Message Boards Project 40

Diva Marketing Blog

OCTOBER 31, 2017

He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). I really enjoyed it. .

Review 40

Review Advertising Message Boards Project 40

Convince & Convert

SEPTEMBER 18, 2015

When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad?

Strategy 60

Strategy Content Apple Compete 60

Kikolani

JULY 11, 2012

Through social media, networking, and even print books, building a platform—especially online—has become much easier for our current generation of Internet marketers, bloggers, and other online creators. For us bloggers, the truth is that there are about 200 million other sites competing for our readers’ attention.

Platform 126

Platform Blogger Small Business Compete 126

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. We buy products endorsed by celebrities because we want to look like them. the halo effect.

Marketing 111

Marketing Influencer Instagram Trends 111

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Open up your books and show the fans that there’s nothing to hide (unless, that is, you have something to hide). Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Is it even possible? We can say that it is.

Hotels 245

Hotels Social Media Communities Discount 245

Justin Levy

JANUARY 6, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My CES Gear Bag and Advice Written on January 6, 2010 by Justin Levy in ces , conferences , fun , video 28 Comments - Leave a comment! Hope we can catch a few minutes to chat about your book and bringing you on the podcast soon.

Conference 127

Conference RSS Creative Commons News 127

Pixlee

DECEMBER 6, 2018

To compete, Ecommerce businesses do everything they can to differentiate from the crowd. Keep in mind that people will undoubtedly buy presents and other goodies during the holiday season. According to Disruptive Advertising , 54% of millennials make purchases exclusively online.

Posterous 41

Posterous UGC Yahoo Sports 41

Later

OCTOBER 14, 2019

But with a super-smart algorithm and mega-brands to compete with, it can feel like an uphill battle to grow your following, or even make your first 1K followers. methods like “follow/unfollow”, comment pods , and even buying followers might have worked in the past. Through October 6th, take 20% off your photo book order of $100+.

Instagram 44

Instagram How To Feed Feedly 44

Diva Marketing Blog

APRIL 9, 2009

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Des Walsh Des Walsh is passionate about the potential of social media for business transformation.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45