Jeff Esposito

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Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

Hasbro tricks fan-blogger into revealing his address so they can send him legal threats over widely available leaked product – there are shenanigans and then there are low-down rotten tricks. The website that brought married folk hookups (not with their spouses mind you) has now put a bounty on the V-card of Tim Tebow.

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Reading is Science Betches, Sam Adams and Mom Bloggers

Jeff Esposito

Mom bloggers control $2 trillion worth of America’s purchasing power – to be honest I am not really sure I buy this overall number. There are only so many resources and only so much knowledge of languages. When looking to expand, social media managers need to keep their local markets in mind and what their audience wants.

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What [insert current event] can teach you about [insert industry]

Jeff Esposito

Whenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X. In all honesty the Miami Heat winning the NBA title will not teach you anything about social media neither will posts about Kanye naming his kid North.

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Five for Friday

Jeff Esposito

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

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Are you in a blogging rut?

Jeff Esposito

Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. I am a reluctant blogger. As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend: people were neglecting their blogs.

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Five for Friday

Jeff Esposito

Commentary: Blogger Compensation – One of the biggest topics in PR is the compensation of bloggers. This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape.

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Internet Famous, Andrew Luck and Humanity Restored x2

Jeff Esposito

That’s what Friends are For: How Kraft Can Neutralize a Crusading Food Blogger – I love what Kraft did here… fighting an online bully with FACTS even if she doesn’t care. Andrew Luck’s cell phone is primitive, tremendous – What kind of phone would you think the #1 overall pick in the NFL draft from a year ago would carry?

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