Webbiquity SMM

FEBRUARY 27, 2018

V3+Broadsuite Blog ). 58% of social media influencers believe they should be paid for the coverage they give brands. Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog. Buzzweb Community ). Focus on Facebook.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/9 I’ve written almost 2,000 blog posts. each month).

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

AUGUST 23, 2011

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 7, 2018

Influencer Marketing on Social Media. Influencers on social media have massive fan followings that can potentially turn into leads. Connecting and partnering with influencers can promote a B2B brand to a larger audience and help acquire new customers. You can also use the tool to manage your whole influencer marketing campaign.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 30, 2020

Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Image via Instagram. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. To raise your social influence + become an expert in your niche. Perfect if : you want to boost your social influence and engagement. What are your goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

NOVEMBER 12, 2019

The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. At the very least, all influencer brand mentions should be acknowledged. People are talking about your brand and product on social media and elsewhere online.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

NOVEMBER 27, 2018

Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Fear of missing out (FOMO) can be a powerful motivator.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Identify the key influencers in your market. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

APRIL 13, 2021

Influencer partnerships? In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. appeared first on B2B Marketing Blog | Webbiquity. Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MARCH 31, 2020

Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. appeared first on B2B Marketing Blog | Webbiquity. If they don’t, Elliott and Silver Lake may force the issue. The post Twitter for Business: Is It Time?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Technorati.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. How can you make a press release more friendly to blogs, Twitter and search engines? by Blogging PRWeb.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

JANUARY 31, 2019

In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ? The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity. Is your company embracing video and live streaming

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MAY 24, 2016

The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

DECEMBER 6, 2010

For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Likewise, any other blog or media coverage, or bylined articles by the company, are shared via social media sites.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Expand your network of connections.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

APRIL 26, 2016

Key influencer sites (usually blogs; these are also part of Social Presence). technology partners, service partners, suppliers, channel partners) websites and blogs. Academic sites (.edu edu domains). Government sites (.gov gov domains). Relevant, high-quality industry directories. Business partner (e.g.,

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

JUNE 20, 2019

This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Brand exposure can help with company growth and can influence the narrative around your organization. Communicate clearly. Boosting brand awareness.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Social Mention. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 24, 2019

The Facebook strategy, in this case, may involve interactive videos and even blog posts that appeal to shoe buyers. Your schedule will be influenced by the platform you choose and the content you publish. The post The Guide To Social Media Marketing Automation appeared first on B2B Marketing Blog | Webbiquity.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. Share this on Bebo. Share this on Facebook.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 26, 2012

After advising PR professionals to take social media seriously due to its believability, efficiency and leverage, Jeff Bullas outlines eight major social media channels and contrasts their level of influence with the waning reach of old media. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. .”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Lots of people are outraged. these practices.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Lots of people are outraged. these practices.

Metrics 167

Metrics Social Media Adwords ROI 167