Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Think ebooks, white papers and even blog posts. So, talk to your clients! Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Hootsuite

JULY 12, 2022

And Twitter is a group of raccoons fighting behind an Arby’s. (In Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Go into your website, your white papers, your product, and your out-of-of-home advertising. LinkedIn is an office party with all your colleagues.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. social account links only on their Home and Contact pages).

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. For more on this topic, download the Web Marketing KPIs white paper. Image credit: Pear Analytics.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

AUGUST 21, 2015

While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. But guess what?

Collaboration 60

Collaboration Content Marketing Issues 60

Janet Fouts

FEBRUARY 11, 2013

The one indisputable thing I can say about community managers is; they’re a diverse group. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments.

B2B 189

B2B Strategy Content Marketing 189

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150

Review Social CRM Module Consultant 150

Pam Moore

MAY 27, 2016

Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook. Do not join 20 new Facebook groups so you can spam them your latest product, service or job openings. If you want to post a job opening, there are plenty of groups setup and designed specifically for such.

Facebook 113

Facebook Marketing Groups Groups 113

SalesChoice

DECEMBER 23, 2019

After a year filled with Executive breakfast discussions on AI, we are all set to continue with two sessions for CHROs on January 22 and January 28 in Toronto, with our partners The Bedford Consulting Group. You can also find the CEO AI Readiness white paper here. Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Great Blog. Weblog: Great Blog. Great Blog.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

View blog reactions | Comments (5). Listed below are links to blogs that reference this entry: Eight steps to thriving on information overload. Billed as "a blog that covers tips and tricks for streamlining your life with computers (and sometimes without)," Lifehacker is a constant source of great ideas. About the blog author.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Content 131

Content Marketing Cost Metrics 131

Buzz Marketing for Technology

JUNE 27, 2008

News & Blogs. White Papers. Pick a blog category. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Think customers: The 1to1 Blog. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

SocialFish

MARCH 18, 2011

Anyone can now make a video, recording, create a blog or publish a book. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Consequently, all associations are publishers and have unique liability exposures.

Insurance 174

Insurance Activities Social Media Policies 174

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why You Need a Blog: Blogs Are The Websites of The Social Media World. Content is an enormously broad concept that we use every day without really defining it.

Content 213

Content Social Bookmarking Press Release Research 213

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 73

Facebook Marketing Small Business Advertising 73

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Ignite Social Media

JUNE 16, 2016

The life of that content doesn’t have to and shouldn’t end on a blog post or in one social share. These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out. Take a look at our newest white paper from Carusele, 5 Ways to Effectively Measure Your Influencer Marketing.

Influencer 60

Influencer Strategy How To Collaboration 60

Buzz Marketing for Technology

JUNE 27, 2008

Executive Forum ) for his own sake, making his blog a repository for personal reference, by the by creating something that others can find useful. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations. View blog reactions | Comments (1). About Ross Dawson.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase.

ROI 140

ROI Social Media Social CRM Survey 140

Social Media Strategery

JANUARY 7, 2010

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. How do I get people to read the blog? Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Often the best way to learn about a craft is from someone who has been in your shoes before.

Social Media 110

Social Media Marketing Curata Influencer 110

Socialmedia.biz

JULY 23, 2017

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Laurel Papworth

APRIL 28, 2011

ChompOn Daily Deals Group Buying. From the JustGiving blog. White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. From TechCrunch. Facebook Share $14. Facebook Like $8. Twitter Tweet $5. Twitter Follower $2. Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. .

Review 37

Review Video Team Groups 37

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. B2B Lead Blog ). Conductor Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149