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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
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Fintech Social Media Marketing Done Right

Oktopost

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

billion healthcare market, and its banking on machine learning powered startups to achieve that end. So far, Google has revealed four companies that are participating in the project. So, an even faster solution beginning to emerge is on-device AI that can run machine learning applications directly on mobile devices.

Startup 150
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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”.

Mobile 105
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Bitcoins And The Future Of Business

Twist Image

The company claims well over a billion active users. billion in advertising in 2012 , and while many were tough on the company in their post IPO performance due to a lack of mobile agility, the company has made some leaps and bound in the past short while to rectify the course in a post Web-browser world and changed that perspective around.

Banking 109
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.