Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. In 2022, she won the Philadelphia Business Journal’s Social Media Star Award for Best B2B Campaign.

B2B 62

B2B Apple How To Social Media Management 62

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources.

Twitter 105

Twitter Tourism Travel Education 105

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). Other Social Media Platforms.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. In another contest, a travel company asked Pinterest followers to play a lottery. Now businesses can shine on LinkedIn, which will be particularly effective for B2B.

Trends 144

Trends Social Media Reddit Startup 144

Firebelly

NOVEMBER 15, 2012

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? She’s been yelled at thousands of times, she stated.

Social Media 241

Social Media Hotels Retail Airlines 241

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 165

Examples Instagram Brands Transportation 165

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. They also provide unique upselling or cross-selling opportunities.

Influencer 106

Influencer Marketing Collaboration ROI 106

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

Brands 130

Brands Facebook Influencer Campaign 130

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The company hired a photographer to travel across the world and snap pictures of ordinary entrepreneurs using Microsoft products as part of their daily work life.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The company hired a photographer to travel across the world and snap pictures of ordinary entrepreneurs using Microsoft products as part of their daily work life.

Feed 100

Feed Feedly B2B Instagram 100

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

NOVEMBER 17, 2022

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 57% of marketers say content marketing is their top external social priority this year. B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

The Realtime Report

JUNE 4, 2019

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Facebook is the largest and most widely-used social media platform on the internet.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Diva Marketing Blog

SEPTEMBER 17, 2012

how does a brand approach social media without getting lost in the wonderland of new sensations and shiny toys? Or do we skip onto the social platforms and never look back from whence we came and one day realize that we are totally lost and that our customers are totally confused? Walking along I wondered.

Travel 86

Travel Social Media Banking B2B 86

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 105

Social Media Marketing How To Metrics 105

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. The only way to found on social networks is to be active on them.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

The Realtime Report

NOVEMBER 12, 2021

Disregarding Social Media. Whether you like it or not, social media is enormous, and it will be around for a long time. You have to incorporate social media to improve your marketing. When using social media, the key is finding your brand tone and connecting directly with your customers.

Marketing 91

Marketing Startup SEO Applications 91

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Backpack Boy is a macro-influencer. For instance, Lee Odden is a micro-influencer in digital marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media. Here’s a simplified scenario for social listening.

B2B 62

B2B ROI Social Media Sample 62

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. AB: O ur CHOmobile travels the country all year round. We also have a traveling CHOmobile in Australia and the UK! What a great base to start with. Image via Chobani Blog , used with permission.

Travel 254

Travel Price Consultant B2B 254

Koka Sexton

NOVEMBER 9, 2022

It can be done through advertising, public relations, social media campaigns, search engine optimization and more. Marketing-driven organizations can be found in any industry, but they are especially prevalent in B2C industries such as retail, hospitality, or travel and tourism.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 103

Examples Template Templates How To 103

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Strategy Travel Team 115