Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

Influencer 102

Influencer Marketing Collaboration ROI 102

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. How to find your own best times to post on social media. Consumer goods social media resources. Higher education social media resources.

Twitter 101

Twitter Tourism Travel Education 101

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways multiple times about her flight being delayed and how she was unhappy with her travel experience. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

OCTOBER 5, 2021

When best friends Michael Watson and Pablo Segarra, both of Puerto Rican descent, were growing up together in the Bronx, New York, they never envisioned spearheading an organization helping Latino Gen X and Gen Z professionals establish closer ties with each other…and their origins through travel, tech, music and other cultural platforms.

Travel 91

Travel Tourism Airlines Film 91

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. AB: O ur CHOmobile travels the country all year round.

Travel 254

Travel Price Consultant B2B 254

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Backpack Boy is a macro-influencer. For instance, Lee Odden is a micro-influencer in digital marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media. Here’s a simplified scenario for social listening.

B2B 62

B2B ROI Social Media Sample 62

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 104

Campaign Groups Groups Communities 104

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. But many brands who have been able to pivot their messaging, positioning, and even product offering in 2020 have seen increased success with social advertising.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Communicate and Work like a pro.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Communicate and Work like a pro.

Eventful 90

Eventful Tips Training Authentication 90

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. This is a corner of the social media world that will be accelerating quickly, I believe. It’s a game-changer for B2B. Addvocate makes it happen. It’s incredibly slick.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. We launched in our home base, Chicago, where the community did not disappoint. For Luka, it’s focusing on community and the universal appeal of content.

Sports 105

Sports Communities Sentiment Team 105

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

MAY 11, 2023

A travel vlog from your recent vacation If you recently went on an exciting trip, why not share your experience with the world? Create a travel vlog that takes viewers along for the journey. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Respond to their video with your own.

YouTube 103

YouTube Video Film Sports 103

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera.

Hosting 53

Hosting Eventful Influencer Authentication 53

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. Now I’m in Louisville, Ky.,

Eventful 100

Eventful Conference Consultant Hosting 100

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Bien Media. Kirvin Doak Communications. Social Czars. Fifty & Five.

Automotive 69

Automotive Reputation Social Media Management Retail 69

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Strategy Influencer Education 113

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. Score the Ultimate Endorsement Courtesy of 20th Century Fox. highlight to tweet).

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Diva Marketing Blog

JULY 1, 2011

Bringing people into the mix from outside of your organization, or your blog, can open the discussion to new ideas and paths that you have yet to traveled. . Just One Crowd Sourced Question is a "sometimes" series where I reach out to people in my social network and invite them to reach out to their networks to answer. One never knows.

Social Media 75

Social Media Forums Social Networking Questions 75

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Social media has changed the way we communicate. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115