A First-Class Guide to Social Media for Travel
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Your social media community manager isn’t at work or its after-hours.
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
FEBRUARY 6, 2017
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. Nat Geo Travel on Instagram.
Walking the Content Road Less Traveled
OCTOBER 14, 2016
Ready to make some magic by walking the content road less traveled? When it comes to content generation and marketing – which is such a huge part of Social PR – there are already a lot of best practices laid down. And I’m calling out “content” because it is such a big part of what Social PR pros do. “Is everyone good at social media?”
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!
Would you join a Community Manager Association?
NOVEMBER 30, 2015
Maggie McGary posits the question on her blog [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? Or, to take it a step further, what about an association for association community managers? Featured From the Trenches Open Community
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. FOUND the ROI of Social Media for B2B Marketers!
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? Hence the development of a microcommunity The Future of Media. Traditional Media rules Twitter – or not.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. Seth Godin’s book, Purple Cow , is about transforming your business by being remarkable but I believe these same principles apply to transforming the social universe by being remarkable as well. Green.
That Moment When Your Social Media and Real Worlds Collide
APRIL 12, 2013
I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. – The evolution of social media roles.
Social Media Updates: July
AUGUST 7, 2016
Many new updates were announced in the world of social media in July! Local Awareness ads will now contain a map for users to click on and see the store’s address, hours, contact information and the estimated travel time to the store’s location. The post Social Media Updates: July appeared first on yMarketingMatters. Facebook. Bottom Line: . Twitter.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Here are my travel essentials to bring back number 2! The first Games hosted in a South American city. Google.
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!
20 Must-Attend Social Media Conferences in 2017
MARCH 9, 2017
Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.
How I Got a Book Deal Through My Travel Blog
AUGUST 9, 2016
It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Know anyone in the travel space we should be collaborating with? Lasica.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
9 Reasons Why Hilton’s Social Media Strategy Succeeds
AUGUST 25, 2016
Social media is a good place to start. According to this 2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. 17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests. seconds.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.
Association Social Media: ASCD
AUGUST 7, 2014
Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. all week.
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously?
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! And here’s the even crazier part: The graphic (from Buddy Media) is four years old.
29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)
DECEMBER 15, 2016
With the wide range of social media channels available today, there’s plenty to keep brands busy. But if you are looking for ways to go a step further with your social exploits, then you’ve come to the right place. and offering special deals, sneak previews or free stuff is a great way to keep existing fans loving your community. SEO Travel ). FACEBOOK .
Study shows social media drives sales
OCTOBER 25, 2012
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism. 2 Treat your Community like Family.
Master New Skills: Social Media Power Tips to Be More Successful
AUGUST 22, 2016
Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. Let’s dive in! ” 2.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Social Media MarketingVenngage.
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. Because social connection not only drives human motivation, it also helps provide for some of our lower level needs. Let me give you an example.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler). Screenshot from the Instagram account of Condé Nast Traveler.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. Widespread Community Activation. Rangers.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
I would not describe the hospitality industry as a community of early adopters when it comes to social media. But things are moving forward, and hoteliers are growing more interested in hearing about social media success stories beyond The Roger Smith Hotel. It’s not uncommon for today’s sophisticated traveler to post feedback in multiple places. So I did.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers. Great group – both speakers and audience.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. Who has time for this?
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 |Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
Memorial Day & Social Media: 5 Must-Reads
MAY 28, 2012
Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade.