10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers.
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!
Social Media During Emergencies
OCTOBER 28, 2012
Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. wasn’t alone. What is it going to take?
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? .
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Note: apparently after Mumbrella and Ross Dawson reported on the final point (social media distribution sites getting some perks) this was backtracked by News.com, at least temporarily. Fairfax?
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
Association Social Media: ASCD
AUGUST 7, 2014
Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). But it’s simply not true. Family.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. Widespread Community Activation. Rangers.
Study shows social media drives sales
OCTOBER 25, 2012
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.
That Moment When Your Social Media and Real Worlds Collide
APRIL 12, 2013
I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. Leaving on a jet plane. Who was she?
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. Who has time for this?
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Social Media MarketingVenngage.
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously?
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. Because social connection not only drives human motivation, it also helps provide for some of our lower level needs. Let me give you an example.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
would not describe the hospitality industry as a community of early adopters when it comes to social media. But things are moving forward, and hoteliers are growing more interested in hearing about social media success stories beyond The Roger Smith Hotel. It’s not uncommon for today’s sophisticated traveler to post feedback in multiple places. So I did.
Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You
Social Media Citizens
APRIL 26, 2011
The social media landscape is changing at a rapid rate. More people are joining the “social media game” everyday… some who you wouldn’t even expect! Here are the top 10 social media statistics that just might surprise you: 3 out of 5 Facebook users access the site more than once per day AND the younger the user, the more they log on. The reason?
Bare Feet Studios Final Three for Best Social Media Campaign
Bare Feet Studios
MAY 31, 2012
We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards. In the Young Professional of the Year, is Gwen Woltz. What a magical delight!
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.
Memorial Day & Social Media: 5 Must-Reads
MAY 28, 2012
Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade.
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.
Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter
APRIL 16, 2013
Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business. A. Definitions in Social Media. Social Objects. Social Media.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.
5 Social Media Management Tools and Services You May Not Know About Yet (But Should)
DECEMBER 1, 2014
In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. If you’re in the process of creating a brand, don’t make the mistake of creating one that you can’t claim on social media. KnowEm. Oktopost. RivalIQ.
For Travel Destinations: Working Well with Bloggers
Bare Feet Studios
JANUARY 5, 2011
I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence Program. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. The LVB has invited seven well regarded new media “bloggers” to visit as New Media Artists-in-Residence. Working with New Media. Remember, on the social web, everyone’s invited! Program Overview. Leave comments!
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
A Social Media Status Quo – Brazil
MARCH 21, 2014
Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Trends.
How To Succeed With Visual Social Media Marketing
Convince & Convert
APRIL 18, 2014
savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). But small businesses have a leg up when it comes to being engaged directly with the community. Holy Social!
How to Get Your Readership Involved and Grow Your Audience with Community Challenges
JULY 13, 2016
One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. And if it’s Instagram you’re after, one of the biggest communities on the platform is made up of hundreds of thousands of people across the world who play Fat Mum Slim’s Photo A Day.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.
25 No-Fail Social Media Questions to Establish Meaningful Relationships
MARCH 30, 2015
Ever wonder how to connect, engage and create meaningful social media conversations ? Or how Social networking has revolutionized the way your business is making connections. Today, building relationships is as simple as logging into your favorite social network. In So, what’s the secret to creating genuine business connections , no matter the social network?