Trending Sources

10 Examples of Social Media ROI [Infographic]


Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? .

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? When it comes to content generation and marketing – which is such a huge part of Social PR – there are already a lot of best practices laid down. And I’m calling out “content” because it is such a big part of what Social PR pros do. “Is everyone good at social media?”

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive  brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!

How Customer Service on Social Media Helps Your Brand [Infographic]


Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy.

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7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Here are my travel essentials to bring back number 2! The first Games hosted in a South American city. Google.

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How I Got a Book Deal Through My Travel Blog


It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.

Paywall for and Online Community Social Media

Laurel Papworth

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Note: apparently after Mumbrella and Ross Dawson reported on the final point (social media distribution sites getting some perks) this was backtracked by, at least temporarily. Fairfax?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.

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The Most Remarkable People on Social Media Today


Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.

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Social Media Updates: July


Many new updates were announced in the world of social media in July! Local Awareness ads will now contain a map for users to click on and see the store’s address, hours, contact information and the estimated travel time to the store’s location. The post Social Media Updates: July appeared first on yMarketingMatters. Facebook. Bottom Line: . Twitter.

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Social media is a good place to start. According to this  2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests.

Association Social Media: ASCD


Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. Leaving on a jet plane. Who was she?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.

Social media for start-ups: Connect, converse and grow!


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously?

Master New Skills: Social Media Power Tips to Be More Successful

Peg Fitzpatrick

Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. Let’s dive in! ” 2.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

 We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). But it’s simply not true. Family.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler). Screenshot from the Instagram account of Condé Nast Traveler.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Social Media MarketingVenngage.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

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Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. Widespread Community Activation. Rangers.

2015: The Year of Redefining Your Basic Needs

Spin Sucks

After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. Because social connection not only drives human motivation, it also helps provide for some of our lower level needs. Let me give you an example.

How to Build Out Your Social Media Content From Scratch

Sprout Social

Having social profiles with no social media content is like visiting an empty warehouse. Empty social profiles look worse to potential customers than not having them at all. How do you begin to build your social media content from scratch? Sprout Social is here to help you figure it out. Now that you have your goals, you are ready to create content for your social media profiles. What Social Media Content You Should Post. First you need to know the types of social media content that you have to work with.

How to Execute Social Media Takeovers

Sprout Social

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. While there’s plenty of different applications of a social media takeover, we use it to show off our amazing employees and our remote-first culture. As a result, we curate everything. joon82 Woohoo!

How Social Media Has Changed the Hotel Business

Spin Sucks

would not describe the hospitality industry as a community of early adopters when it comes to social media. But things are moving forward, and hoteliers are growing more interested in hearing about social media success stories beyond The Roger Smith Hotel. It’s not uncommon for today’s sophisticated traveler to post feedback in multiple places. So I did.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. Who has time for this?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards. In the Young Professional of the Year, is Gwen Woltz. What a magical delight!

Memorial Day & Social Media: 5 Must-Reads


Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

The social media landscape is changing at a rapid rate.  More people are joining the “social media game” everyday… some who you wouldn’t even expect! Here are the top 10 social media statistics that just might surprise you: 3 out of 5 Facebook users access the site more than once per day AND the younger the user, the more they log on. The reason? 

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped


Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. What were the main social media highlights of the mission?

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. The LVB has invited seven well regarded new media “bloggers” to visit as New Media Artists-in-Residence. Working with New Media. Remember, on the social web, everyone’s invited! Program Overview. Leave comments!

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes  [link]  (video) or  [link]  (audio) and YouTube Social Media Business. A. Definitions in Social Media. Social Objects. Social Media.

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List of Social Media Management Systems (SMMS)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.