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Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media.

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.

10 Examples of Social Media ROI [Infographic]


Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers.

Marketing, Time Travel and Dr Who

Engaging Brand

Pinterest is the latest growth bubble in social media. It strikes me that it is an example of the power of time travel in marketing! Photo's are the ultimate time travel accessory. Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel.

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories.

How I Got a Book Deal Through My Travel Blog


It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Here are my travel essentials to bring back number 2! The first Games hosted in a South American city. Google.

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What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Are you a fascinating world traveler sharing exciting photos or your destinations and the regional cuisine that would interest your followers? Feel free to drop them into a comment! Cheers! –Sean.

How Customer Service on Social Media Helps Your Brand [Infographic]


Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.

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Social Media Updates: July


Many new updates were announced in the world of social media in July! Local Awareness ads will now contain a map for users to click on and see the store’s address, hours, contact information and the estimated travel time to the store’s location. The post Social Media Updates: July appeared first on yMarketingMatters. Facebook. Bottom Line: . Twitter.

The Most Remarkable People on Social Media Today


Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its  social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight Awareness? Sales?

3 Tips For Nonprofits To Boost Their Social Media Presence


Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2

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Social Media Horror Story With A Happy Ending


Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social is a two-way street, not a TV broadcast medium. No exceptions, she said. Ask for Jim.” .

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. different social platforms. social platforms.

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!

10 Top European Tourist Spots Ranked According to Social Media

Talkwalker SM

But aside from financial impact, tourism is also a huge topic on social media : every day, thousands  of people share posts about where they went or want to go.  A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. . If you’re in London attending Travel Technology Europe this week, come by our stand T56 to see what Talkwalker can do for you.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5 Locals? Local cuisine?

11 Simple Design Tips to Enhance Your Social Media Images

Buffer Social

That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are  very visual beings! Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images. Got any favorite social media design tips or principles that we’re missing ? I’d love to hear about them in the comments! 1.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. They expect vendors to use it as well.

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9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Social media is a good place to start. According to this  2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests.

Social Media Strategy in 8 Steps

Convince & Convert

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Social Media Strategy in 8 Steps (Summary). Click to read more » social media strategyOne of the major theses.

How You Can Use Promotional Products to Boost Your Social Media Campaign


It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Here are some ways promotional products can enhance your social media campaign. Potluck

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). ). 8.

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Association Social Media: ASCD


Meet Tina Byland, ASCD’s Social Media Specialist! 1. My role as social media specialist sits on the communications team here at ASCD. The communications team at ASCD is responsible for the association’s traditional and social media outreach, as well as our press room at our Annual Conference and Exhibit Show and the association’s Annual Report. 2.

Five Social Media Lessons From Anthony Bourdain

Spin Sucks

The Travel Channel is his current home, with two shows, including the award-winning, No Reservations. As a young guy, he rarely traveled, admits he was not a star chef, and often struggled with drugs and alcohol, but his life changed dramatically; even though he might deny it, he is a celebrity. So, what did Anthony Bourdain teach me about social media? But he wrote.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download. It can serve as rocket fuel for your next social media marketing campaign.

Gin and Topics: Cycling and Social Media

Spin Sucks

The Battle for Social Media Authenticity. Geoff Livingston is quoted in this, but you should read it more because it’s about whether or not social media is still, well, social and what happens to companies that use it as another marketing and publicity tool. 2. Gin and Topics: Cycling and Social Media originally appeared on Spin Sucks on October 14, 2011.

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. Leaving on a jet plane. Who was she?

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5 Events for Busy Entrepreneurs Who Love Traveling


No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Toronto Social Group. stay in Melbourne, Australia need not be boring with the Melbourne Young Professionals social group! San Francisco World Travelers.

5 Events for Busy Entrepreneurs Who Love Traveling


No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Toronto Social Group. stay in Melbourne, Australia need not be boring with the Melbourne Young Professionals social group! San Francisco World Travelers.

Memolane – A Social Media Trip Down Memory Lane


Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. It’s easy, it’s social and it’s fun. – Use a simple timeline to travel back in time with one click. – Latest Addition to Social Profiling Pages.

Master New Skills: Social Media Power Tips to Be More Successful

Peg Fitzpatrick

Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. Let’s dive in! ” 2.

Remember Where You Came From When Traveling Social Media

Diva Marketing Blog

how does a brand approach social media without getting lost in the wonderland of new sensations and shiny toys? Or do we skip onto the social platforms and never look back from whence we came and one day realize that we are totally lost and that our customers are totally confused? Lucky me that my cousins have a beautiful home a block from the ocean. . Welcome to our world.".