Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media.
A First-Class Guide to Social Media for Travel
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers.
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
FEBRUARY 6, 2017
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. Nat Geo Travel on Instagram.
7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
Every day, the average social media user is inundated with a ton of posts. Most Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Here are a few tips to keep you ahead of the social media marketing curve. 1.
Walking the Content Road Less Traveled
OCTOBER 14, 2016
Ready to make some magic by walking the content road less traveled? When it comes to content generation and marketing – which is such a huge part of Social PR – there are already a lot of best practices laid down. And I’m calling out “content” because it is such a big part of what Social PR pros do. “Is everyone good at social media?”
Social Media During Emergencies
OCTOBER 28, 2012
Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. wasn’t alone. What is it going to take?
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!
21 Top Google Chrome Extensions for Social Media Marketers
FEBRUARY 1, 2017
In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . We all know that social media marketing can be a time suck. If you love to travel (even virtually) you will LOVE this extension. No more being sucked down the inbox vortex (it’s kind of like the social media vortex but they work in tandem).
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy.
What Do Your Social Media Updates Say About You?
NOVEMBER 4, 2012
One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Are you a fascinating world traveler sharing exciting photos or your destinations and the regional cuisine that would interest your followers? Feel free to drop them into a comment! Cheers! –Sean.
That Moment When Your Social Media and Real Worlds Collide
APRIL 12, 2013
I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. Leaving on a jet plane. Who was she?
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers
The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5 Locals? Local cuisine?
Social Media Updates: July
AUGUST 7, 2016
Many new updates were announced in the world of social media in July! Local Awareness ads will now contain a map for users to click on and see the store’s address, hours, contact information and the estimated travel time to the store’s location. The post Social Media Updates: July appeared first on yMarketingMatters. Facebook. Bottom Line: . Twitter.
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. – The evolution of social media roles.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight Awareness? Sales?
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Here are my travel essentials to bring back number 2! The first Games hosted in a South American city. Google.
How I Got a Book Deal Through My Travel Blog
AUGUST 9, 2016
It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social is a two-way street, not a TV broadcast medium. No exceptions, she said. Ask for Jim.” .
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!
9 Reasons Why Hilton’s Social Media Strategy Succeeds
AUGUST 25, 2016
Social media is a good place to start. According to this 2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. different social platforms. social platforms.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
Lessons Learned From the Traveling iPhone
APRIL 16, 2011
So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians, ask Mo Sherifdeen ). In our hyper-connected social media world , going two weeks without a mobile link is not an option. Sorry.).
Top 5 Social Media Apps that All Marketers Need
DECEMBER 15, 2016
Marketers are attached to their mobile devices and finding new ways to access information on-the-go, especially through social media apps. Whether you’re communicating with customers, your internal team, or broadcasting content or video through your social media channels, there are many options when it comes to social media apps. Facebook Messenger.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. They expect vendors to use it as well.
Social Media Strategy in 8 Steps
Convince & Convert
JANUARY 27, 2013
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Social Media Strategy in 8 Steps (Summary). Click to read more » social media strategyOne of the major theses.
10 Top European Tourist Spots Ranked According to Social Media
FEBRUARY 22, 2016
But aside from financial impact, tourism is also a huge topic on social media : every day, thousands of people share posts about where they went or want to go. A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. . If you’re in London attending Travel Technology Europe this week, come by our stand T56 to see what Talkwalker can do for you.
What to Look for in a Social Media Post Scheduler
DECEMBER 22, 2016
There comes a time for most of us when the social media overload we’ve been dealing with just isn’t sustainable any longer. When that breaking point happens, most of us start looking for solutions to make managing social media easier and quicker. This is where social media post schedulers come in. What Is a Social Media Post Scheduler?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Here are some ways promotional products can enhance your social media campaign. Potluck
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download. It can serve as rocket fuel for your next social media marketing campaign. https://t.co/l9G8KXMSvS
Five Social Media Lessons From Anthony Bourdain
DECEMBER 29, 2011
The Travel Channel is his current home, with two shows, including the award-winning, No Reservations. As a young guy, he rarely traveled, admits he was not a star chef, and often struggled with drugs and alcohol, but his life changed dramatically; even though he might deny it, he is a celebrity. So, what did Anthony Bourdain teach me about social media? But he wrote.