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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121
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5 Strategies for Success with Real Time Marketing

Oktopost

When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? Analytics offers a gold mine of information that you can use to create effective social media and content strategies. “Tag” How do visitors arrive there?

Strategy 125
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The Future Of Personalized Pricing

Twist Image

What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer.

Price 105
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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Your Customers Don’t Want the Science of Silly

Convince & Convert

I was one of the first Americans to buy a DVR, and the concept of time-shifting (and commercial skipping) fit snugly into my life the way Alex Rodriguez fits snugly into every PED scandal. This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. image from BigStock.com. We want help.

Airlines 134
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site. A hotel group had a 170% increase in room upgrades.

Video 178