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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. In addition you can buy monthly reports that add quantitative analysis using their analysts.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Maybe you need to run a few store specials to encourage more buying. Tracking & Analytics analytics retail tracking” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.

20 Top Twitter Monitoring and Analytics Tools


pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. From analytics to widgets, these features should absolutely not be overlooked. What Can You Do Now?

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process. Filter Social Media Traffic.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it. Google Buys Illegal Don’t forget to add me on Google+. com Domain Name.

Why I Bet On a Pro Poker Player to Lead My Marketing Team

Spin Sucks

entrepreneur Hiring analyze tactics corporate culture data and analytics diverse workforce diversity in the workplace effective digital marketing employee skill sets employees with diverse backgrounds. focus on skill sets good leader hiring jackpot key poker skills poker and marketing professional poker player programmatic programmatic media buying recruiting and hiring successful leader team leader unorthodox hiring practicesWhen hiring, focus on skill sets rather than education or experience. Here is how this former poker player became a successful leader on a marketing team.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

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Get More Shares on Your Content with these Five Tips

Spin Sucks

While there isn’t a strict recipe for creating content people love to share , there are some ways you can identify what will work for your audience: Recognize What’s Working in Your Content Analytics. We’ve all heard that social media and content marketing can shorten the buying cycle by educating your potential customers before they even land on your website’s product pages.

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode&# I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Google+. Twitter. Tumblr.

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How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks


As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. More posts in the "Build or Buy?" Analytics as a service: AaaS? There's an API for that. AlchemyAPI (Orchestr8).

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Is Google Analytics Right For Your Business?

PWB Marketing Blog

When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics is used by about 50% of the top 1,000,000 websites as ranked by Alexa. There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. then you’ll get some benefit out of using Google Analytics.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted.

Six Strategies to Boost eCommerce Conversions

Spin Sucks

You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. The system uses an order report generator to show relevant products to frequent shoppers, and top selling items appear on the dashboard using smart analytics. There is more than enough access to customer data via free and paid analytical tools. alone.

A Guide To Facebook Page Post Analytics

Shift Digital

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I’m sure Facebook added it so that more people will buy Promoted Posts , but it is very helpful for page owners in a lot of ways. And what’s great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.

Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of  Digital Marketing Analytics  come in. Oh and if you want to buy the book, you can get it from Amazon. Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary want to learn more on how to measure digital marketing. like to learn.

Analytics for Content Marketers and Bloggers: What Do You Need to Track?


Google Analytics has been my tool of choice to analyze my data daily. It’s a good idea to connect your Google Webmaster Tools with your Analytics so that you can get the entire reading under one platform. Next, what anchor text resonates with your reader, for example “buy now, “read more” or even interlinking structures. Desired Results. Double or triple email subscribers?

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Analytics. Several years ago Jim Sterne of the Web Metrics Summit said that someone who can understand web analytics and interpret the numbers for the marketing and PR people is worth their weight in gold – and I believe that is still the case today.

How to incorporate Google Analytics data into your social media strategy

Engaging Brand

Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. If you’re a business owner, it’s likely that your website already has the Google Analytics tracking code in place. An analytics tool is integral for determining essential metrics that help analyze the success of your business. Similarly, by observing the geographical location of your website, it is possible to provide information that helps users in a particular location make informed buying decisions. Tagged URLs.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. A lot of planning and thought go into creating such a team. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. There is a dearth of quality analytics people currently looking for jobs.

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was?

Brand Monitoring, Social Analytics, Social Insights

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.

Instagram, LinkedIn, and Google+ News

Spin Sucks

Facebook Buys Instagram. Follower statistics is an analytics dashboard that allows companies to see how effective their updates have been. Social Media Trends facebook buys instagram Google google+ new design instagram LinkedIn linkedin new featuresIt’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion.

How to Build an Inbound PR Campaign

Spin Sucks

The way we buy has fundamentally changed. Content is the name of the buying game today. Analysis and monitoring: Google Analytics , Talkwalker. By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement. really wish we could poll this now. I’m pretty sure the majority of you agree with me.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy. Not so with Social Media. 

Google: The search party is not over


Tags: Fortune Google Google AdSense Google AdWords Google Analytics Google vs Facebook Long Tail how to capture long tail search online video ads social media marketing fortuen michael copeland fortune article google google buys metaweb google versus facebook google vs facebook is google over?

The Five Communications Trends for 2015

Spin Sucks

In 2015, all communicators should be working with their media buying friends and colleagues to add paid media to their owned and earned media efforts. 12 Days of Christmas Communication 12 days of christmas 2015 trends communications trends eleanor pierce fifth day of christmas Google analytics julie hong outbrain PESO model prtech social media predictions sprinklr talkwalker

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Angst Ridden Squirrel Dominates

Spin Sucks

Great copywriting is the art of convincing the reader to actually read the first line.and eventually buy what you are selling. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D. Meeks has some tips for you. The post Angst Ridden Squirrel Dominates appeared first on Spin Sucks.

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Do Agencies Care About Conversion?

Twist Image

Is it all about getting a consumer to buy from you? Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 also, if you don't subscribe to his free e-newsletter, The Marketing Analytics Intersect , you do not know what you're missing). When someone buys from you, Avinash considers this the macro-conversion. analytics. the marketing analytics intersect. web analytics. web analytics 20. web analytics an hour a day. agency life.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. Just please don’t buy this! Don’t buy links without knowing specifically what you are getting. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. It did. It’s spam.

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Set up well-defined goals from the beginning and show the analytics of how your efforts are working to impact the KPIs that CEOs care about. CEOs: If your marketing team can’t provide clear analytics based on goals that drive your business, you need to find someone who can. 3. Image via Sound effective? Not by a long shot. Here’s what they asked: 1.

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

Forensiq leverages machine learning , JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Advertising/Marketing Twitter ad fraud Ad Fraud Detection Applications apps David Sendroff Forensiq Fraud Detection Internet protocol Janae McDonough javascript Machine Learning Meridith Miller mobile MoPub privacy Programmatic Ad Buying safety securityForensiq  will provide ad fraud detection services for Twitter’s MoPub  mobile ad exchange under terms of a partnership announced Thursday.

Learn How to Measure What Matters

Spin Sucks

just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. Get your Google analytics open for this one. If you click here , you will be directed to the page to buy.

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Premium WordPress Themes – What Do People Buy & Why


It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. You're reading Premium WordPress Themes – What Do People Buy & Why , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Here are the results. Number of Clicks. Number of Sales. Alternatives. 59.95.