Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Retail surged on mobile during the holidays, but click volume declined YoY.

CPC 122

CPC Paid Search Retail Mobile 122

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending.

Facebook 107

Facebook Sample Samples Sentiment 107

Laurel Papworth

SEPTEMBER 24, 2012

Google collects as many check-in services as it can, aggregates the reviews and then displays them. Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. Never again.” ” Ouch. In the case of this Queensland restaurant, the reviews are mixed.

Retail 80

Retail Social Media Foursquare Badge 80

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Listen Now. Keith Richards.

Questions 136

Questions Aggregator Banking Hosting 136

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).

Analysis 50

Analysis Marketing Retail Aggregator 50

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 137

Committee Aggregator Social Media Film 137

Jon Loomer

MAY 10, 2016

Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. Aggregate values: Total amount someone has spent.

Hotels 113

Hotels Travel Facebook Advertising 113

Unmetric

OCTOBER 11, 2018

We’re trying to solve the biggest problem on the CFOs profit and loss sheet, which is discretionary spend and marketing spend. Lux : I’d love to know if you have any examples from conventional brands like CPG brands, or retail or QSR? And how do we bring data to justify and inform, and provide attribution for that.

Comparison 100

Comparison Analytics Data Aggregator 100

Sprout Social

OCTOBER 22, 2018

Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value. Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half.

Reputation 74

Reputation Industry Aggregator Research 74

ProBlogger

SEPTEMBER 20, 2011

Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Affiliate marketers are one of the groups of people viewed as a connection. Will national standards for taxing online retailers be implemented? How did it happen?

Blogger 40

Blogger Affiliate marketing Retail Aggregator 40

Bill Hartzer

MAY 14, 2010

Or, if you are an online retailer then perhaps adding a blog to the site and picking one product per day to review would be enough. Adding a message board, adding product reviews, aggregating the latest news from your industry might be an option. Other options, depending on your site, could include user generated content.

Engineering 100

Engineering Sites Widget Tips 100

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends.

Reputation 120

Reputation Review Sentiment Software 120

Hootsuite

AUGUST 17, 2022

Digg launched in its current form in 2012, and is a long-running news aggregator that many believe was the inspiration for Reddit. We’d be failing you if we didn’t let you know about our own easy-to-use aggregation tool. If Pinterest isn’t already part of your social media marketing plan, it absolutely needs to be. Free to use.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Jon Loomer

JULY 23, 2019

” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

Sprout Social

FEBRUARY 21, 2024

Supporting marketing efforts Your NPS data offers valuable information about the aspects of your products, services or brand that resonate most with customers. These are more than just wins for your team—they’re valuable differentiators that can be used to support marketing efforts.

Survey 88

Survey Loyalty Data Aggregator 88

Oktopost

MAY 6, 2019

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go? What Is Attribution Modeling?

Marketing 117

Marketing Analysis Retail Data 117

Sprout Social

NOVEMBER 24, 2020

As small businesses ramp up their holiday marketing strategies, they can take advantage of this trend and capitalize on events like Small Business Saturday , which falls on November 28 this year. Data shows that local businesses return 52% of their revenue back into the local economy, whereas national chain retailers return just 14%.

Small Business 125

Small Business Strategy Marketing How To 125

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Data is aggregated and presented in a suitable form. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Oktopost

MAY 20, 2019

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Most CDP providers design for marketers as end users, rather than IT departments. Who Is a CDP For?

Data 110

Data Platform B2B Marketing 110

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking. It’s not.

Small Business 60

Small Business Google SEO Adwords 60

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

ProBlogger

JANUARY 30, 2017

Reviews can be monetized as well, particularly through affiliate marketing if you are recommending a particular product and linking to where people could buy that product with an affiliate link. There may be other organizations, particularly retailers. I began to aggregate some of those reviews as well.

Review 21

Review Products How To Aggregator 21

ProBlogger

JANUARY 30, 2017

Reviews can be monetized as well, particularly through affiliate marketing if you are recommending a particular product and linking to where people could buy that product with an affiliate link. There may be other organizations, particularly retailers. I began to aggregate some of those reviews as well.

Review 20

Review Products How To Aggregator 20

ProBlogger

JANUARY 30, 2017

Reviews can be monetized as well, particularly through affiliate marketing if you are recommending a particular product and linking to where people could buy that product with an affiliate link. There may be other organizations, particularly retailers. I began to aggregate some of those reviews as well.

Review 20

Review Products How To Aggregator 20

ProBlogger

JANUARY 30, 2017

Reviews can be monetized as well, particularly through affiliate marketing if you are recommending a particular product and linking to where people could buy that product with an affiliate link. There may be other organizations, particularly retailers. I began to aggregate some of those reviews as well.

Review 20

Review Products How To Aggregator 20

ProBlogger

AUGUST 15, 2012

Bloggers have an advantage that static and retail websites don’t. This affected anyone who used article marketing as a way to build links and drive traffic to their websites, since article networks were hit the hardest , though some—like HubPages— regained their rankings in subsequent updates. The answer is, a lot. For example….

Blogger 42

Blogger Tools Tips Hubpages 42

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 137

FAQ Content Consultant Social Media 137

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer. Upfluence .

Influencer 124

Influencer Campaign Tools API 124

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. But it got me to thinking. We talked about that in The Now Revolution , etc.

Airlines 115

Airlines Sentiment Hotels ROI 115