Remove Aggregator Remove Groups Remove Research Remove Social Media
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 139
article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Lizz Kannenberg Senior Creative Director, Sprout Social.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop Social Media Content Pillars

Likeable

Learn more about Smarter Social , our solution for in-house digital teams, here. that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. Step 3: Research Content Trends. Step 4: Research Competitors.

article thumbnail

SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

article thumbnail

Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Facebook Faced Congress.

article thumbnail

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample.

Research 161
article thumbnail

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

Netvibes 218