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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. Prioritized events were treated differently than non-prioritized events. Now it’s official.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking. Aggregated Event Management.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

This is some of the best news advertisers have received in a while. Aggregated Event Measurement should still find many of your prioritized events. It’s been an eventful week or so. Just in time for the holidays, Meta is bringing back 28-day click attribution. The Return of 28-Day Click.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. When a user opts-in, Facebook will report on up to eight events, while if a user opts out, only one event will be reported. . As only the highest-prioritized completed event will be reported (e.g.,

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. artificial intelligence helped us in selecting the most applicable news for reference in our pitches.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

There’s certainly good news and bad news coming from this discovery. The good news is that Google Analytics reports that six more conversions (+40%) happened than Ads Manager does. The bad news, of course, is that Ads Manager didn’t report those conversions in the first place. AND view-through conversions?

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