article thumbnail

Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

Eventful 178
article thumbnail

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

article thumbnail

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Several people asked me whether the two can be combined, and I have good news: They can! The reason for this is simple.

Eventful 212
article thumbnail

Top Marketing Events & Conferences of 2024

Writtent Blog

Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events. These events are very important tools in everyday marketer’s job, and they are vital to achieving your professional goals.

article thumbnail

Social media moderation: How to respond to world events

Sprout Social

Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social and world events impact your presence and community.

Eventful 112
article thumbnail

The Event Horizon Of Truth

Forbes Social Media

Whatever happens beyond an event horizon cannot be seen, and in many ways this can serve as an apt metaphor for how our seemingly infinite access to information is actually drowning us in a sea of misinformation right now, along with facts, breaking news, conspiracy theories and the like.