Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here.

Social Media 105

Social Media Marketing URL Hashtag 105

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 154

Analytics Brands CPA Overview 154

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Social Media 161

Social Media Study Statistics Aggregator 161

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

Social Media 92

Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. This aggregate number generally ends up in reports. What does ROI mean?

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. What do the results mean? Try it free today.

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 96

ROI Cost B2B Organization 96

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy.

Policies 111

Policies Social Media Examples Liveworld 111

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. Beyond captions features, VEED offers in-app video editing with no downloads required. Sprout Social. Measure Studio.

YouTube 106

YouTube Tools Analytics SEO 106

BeingOptimist

JULY 4, 2023

Before we proceed further, it’s essential to note that TikTok’s immense popularity is evident through its remarkable 2 billion downloads and a vast user community of 1 billion active users, placing it among the top-tier social media platforms worldwide. Select the video you want to evaluate.

How To 74

How To Privacy Hashtag FAQ 74

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Download the audio file: [link]. “Social used to be the last part of the conversation. Jessica Gioglio , Social Media Strategist at Dunkin Donuts. Scott Gulbransen , Director of Social at H&R Block.

Questions 136

Questions Aggregator Banking Hosting 136

Sprout Social

JUNE 1, 2021

When working on social media for clients we try and plan two months in advance so the editorial calendar can be completed and ideally there is no hiccup in service.”. 4 social media reports that can strengthen your case for renewal. Awareness and engagement metrics align with several social media goals.

Sentiment 90

Sentiment Proposal How To Metrics 90

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Plus, enjoy a more integrated social selling experience with the new Amplify Everywhere integration.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Hootsuite

AUGUST 24, 2022

Download now! ??? If you want to add multiple links to your TikTok bio, you’ll need to use a third-party link aggregation service, such as Linktree or Link.Bee. How to add your other socials to TikTok. If you’re on TikTok for business reasons, it’s probably only one network in your larger social media marketing strategy.

Energy 114

Energy URL HootSuite Aggregator 114

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses.

Analytics 98

Analytics LinkedIn Data Metrics 98

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

HootSuite 140

HootSuite Features URL Template 140

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. You have to train employees too.

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Set Custom Permissions. Upload & Manage Visual Assets.

Library 88

Library Publishing Collaboration Aggregator 88

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Click the play button to listen here: Download the audio file: [link].

Committee 137

Committee Aggregator Social Media Film 137

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 93

Tools Sentiment How To Team 93

Webbiquity SMM

MAY 16, 2011

Content aggregation ?). Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. No other activity comes close, with social networking coming in a distant second (10.7%).&# Email is the #2 priority. Slide 21: Online costs per lead are lower.

B2B 150

B2B Smart Phone Data Hubspot 150

Convince & Convert

NOVEMBER 3, 2014

The book launches tomorrow (November 4) and is available at Amazon.com and BN.com as an electronic download for the spectacularly reasonable price of $2.99. This is where listing aggregators, search engine optimization, online inquiry forms, and similar tactics become commonplace.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Newsletter Sign Up.

Social Media 47

Social Media Facebook Marketing CPM 47

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Socialmedia.biz

SEPTEMBER 26, 2016

million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. Here’s another topical resource, and perhaps a better one: Ruzzit.com , a site that aggregates viral content, whether it’s a video, image or text. Hillary Clinton’s “Between 2 Ferns” interview got 9.2

Tools 60

Tools Marketing Meme Startup 60

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. The most outspoken CEOs run the industry gamut.

Reputation 74

Reputation Industry Aggregator Research 74

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Pixlee

NOVEMBER 21, 2017

The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. Here you can see aggregate data of engagement rates and follower counts for each influencer, as well as performance of content collected using your brand hashtag.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media Management 115

Social Media Management Social Media Tools How To 115

Almost Savvy

AUGUST 3, 2010

While it doesn’t have the power to address the first point above (now, there’s an app I’d download in a heartbeat), it definitely goes a long way toward the second. We aggregate public data, take into account corrections and feedback, and show this information to everyone who uses Rapportive.

Tools 238

Tools Privacy LinkedIn Applications 238

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 132

Data Social Media Metrics Analytics 132