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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

The comments I’ve seen about it make that obvious. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. Explaining Facebook Podcasts. No advertising.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. Let me know in the comments below!

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. Of course, you’ll need to be a member of my PHC – Elite community to get access to these sessions. Let me know in the comments below!

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Facebook Dynamic Formats and Ad Creative

Jon Loomer

Of course, the products displayed will be dynamic, as with Dynamic Ads. Finally, you’ll provide a “see more” link (final carousel card or bar above products on collections ad), CTA button, and optional display link, deep link to website, mobile app, and deep link destination. There is aggregate reporting only.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. This video series is focused on driving inspiration for those who are creating mobile-first video ads for Facebook and Instagram. Facebook Mobile Studio. Turn Great TV Ads into Great Mobile Ads. Grow: By Facebook.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. It will, as Facebook says, impact optimization, targeting, and tracking across the mobile web. Remember that this is mobile only. That is, of course, if local laws and browser settings allow it.

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