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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. These steps, of course, are going away. What is changing to Aggregated Event Measurement? Now it’s official.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Of course, there were many problems related to the 8-event limit. Aggregated Event Measurement won’t apply. Let me know in the comments below!

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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Let me know in the comments below! Should You Make Changes?

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

And there, of course, is the potential issue. A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). An Example.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. And this impact, of course, is more pronounced for advertisers targeting users more likely to be on an iOS device. Let me know in the comments below! What have you done about it?

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

To isolate those most valuable website visitors, of course, you’ll need to create a Website Custom Audience. When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” Let me know in the comments below! Take a look!

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