Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Note that Facebook’s tool requires the installation of their Pixel, which will also help you in your overall Facebook advertising strategy. Use surveys.

Social Media 97

Social Media Marketing Newsletter URL 97

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

AUGUST 3, 2012

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114

Brands Twitter Facebook Research 114

Bill Hartzer

JUNE 24, 2009

Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. Related posts: Research Shows Social Network Users Still Taking Risks Between February and March 2010, Webroot sponsored a survey of.

B2B 102

B2B How To Technorati Case Study 102

Stay N' Alive

JULY 10, 2011

And with it, paid advertising has become increasingly less effective, even obsolete. So if paid advertising is ineffective and too costly, how do you market your product? Their own website and their connection to social media websites, not paid advertising, is what made the sale. Just ask any newspaper company. Who do you hire?

Trends 99

Trends Instant Messaging Review Cost 99

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs.

Report 191

Report Social Media B2B Newsvine 191

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Advertise with KMWorld. Advertising Info. Print Advertising. Online Advertising. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. B2B Lead Blog ). The answer is…unknown. iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. A 2020 Statista survey found that for every U.S. Think ebooks, white papers, webinars, and any how-to content you’ve created. Educational content.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JULY 20, 2016

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. When it comes to social media advertising , Facebook is known as the top dog. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. Start Gathering Leads.

LinkedIn 40

LinkedIn Groups Groups B2B 40

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Online surveys. Why listen to me?

Blogger 42

Blogger Brands Survey Cost 42

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. I was beyond intrigued – I was also excited and curious.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Unlike traditional advertising that interrupts prospects, content marketing is a dialogue. Do your research.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

The thing is, folks are more likely to trust an employee’s word over traditional advertising. This tangible evidence can be more convincing to potential customers than any sales pitch or advertisement. Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. advertisement. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

FEBRUARY 17, 2023

Maintain a similar tone in your advertising campaigns, posts, and content. There are so many ways, such as conducting surveys and asking people about their preferences. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more. Here’s an example.

Strategy 52

Strategy Brands Discount Hashtag 52

Firebelly

JANUARY 23, 2012

And for an even deeper dive into the data keep scrolling for the white paper. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Community Manager Appreciation Day 2012. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. White Papers. Advertising. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Custom Resource Center. Live from CT.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buzz Marketing for Technology

JUNE 27, 2008

Marketing & Advertising. Marketing & Advertising. Advertising & Marketing. White Papers. in Tandem With First Global Comprehensive Intranet Survey Data. Management. Operations. Starting a Business. > > See All. by Title A-H. by Title I-P. by Title Q-Z. > > See All. Business Planning.

Applications 100

Applications Software Diagrams Real Estate 100

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 26, 2010

Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. .&# Facebook SEO. Does Facebook Work? by iMedia Connection. Tweet This!

Advertising 215

Advertising Facebook Marketing B2B 215

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Advertise Contacts. More Resources. Research E-mail Newsletters.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Sponsorships.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Sponsorships.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!”

Statistics 219

Statistics Research Social Media B2B 219