Twist Image

AUGUST 21, 2012

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. very early days for online advertising. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check.

Advertising 102

Advertising comScore Metrics Industry 102

Sherrilynne Starkie

OCTOBER 25, 2012

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Related posts: Facebook advertising facts. In total, over 99,000 unique posts were analyzed. Social media in call centres. Wikipedia rules the waves.

Study 377

Study Social Media Wikipedia ROI 377

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.

Project 98

Project Hubspot Case Study Cost 98

Webbiquity SMM

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. It revolves around the idea that good advertising, especially on social, feels native to the channel and doesn’t annoy the viewer. Our Mindset in the Moment™ white paper is available now for your reading pleasure.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Pam Moore

MAY 14, 2017

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). ” Source.

Brands 166

Brands Authentication Wikipedia Training 166

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. 7Search isn’t the only company named in this paper.

Domain Name 138

Domain Name Research Affiliate network Report 138

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). According to recent research , U.S.

Advertising 100

Advertising Price Research Software 100

Pam Moore

NOVEMBER 23, 2017

How to Get Your Social Media Budget Approved (white paper). Related Stories 3 Things You Must Know for a Successful Social Media Marketing Career How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

JULY 5, 2017

10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Why Your Blog Sucks and How to Fix it (episode 9). Content Editorial Calendar Template (worksheet / template). Content Editorial Calendar Podcast Tutorial (episode 77).

Analytics 167

Analytics Google Metrics ROI 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Pam Moore

MAY 9, 2016

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor?

Social Media 166

Social Media Sentiment Cost Energy 166

Buzz Marketing for Technology

FEBRUARY 15, 2012

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Hootsuite

JULY 12, 2022

Hungover from too much advertising. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. — R/GA (@RGA) February 14, 2022.

Brands 114

Brands HootSuite Module Meme 114

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Smart marketers know branding is much more than a logo.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 999,929 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Collaboration 100

Collaboration Report Company Social Media 100

Small Business Mavericks

NOVEMBER 30, 2015

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. Paid advertising – Pay-per-click advertising is the most well known kind of paid advertising, but it’s not the only kind.

Case Study 70

Case Study SEO Engineering Advertising 70

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. Social Media Marketing advertising chango promoted tweets retargeting social media advertising twitter twitter audiences'

Twitter 133

Twitter Handbook Yahoo Advertising 133

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Now that we are beginning to feel the relief of. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. I often get asked the question – how do you. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

AUGUST 13, 2019

How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. 15 Tips to Zoom Your Brand (white paper). In this 25 minute podcast you will learn: . 14 strategies and tactics to generate leads, increase sales and conversions using Twitter. Leverage Twitter analytics for optimized results.

ROI 60

ROI Strategy Twitter How To 60

Twist Image

NOVEMBER 21, 2014

It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. advertising agency.

Marketing 98

Marketing Apple Mobile Advertising 98

Pam Moore

MARCH 29, 2017

They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Can you easily answer these questions? .

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202