Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 9, 2016

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper). ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

NOVEMBER 23, 2017

How to Get Your Social Media Budget Approved (white paper). Related Stories 3 Things You Must Know for a Successful Social Media Marketing Career How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. 15 Tips to Zoom Your Brand (white paper). In this 25 minute podcast you will learn: .

ROI 60

ROI Strategy Twitter How To 60

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?

Communities 170

Communities Marketing MySpace Yahoo 170

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 999,929 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? 8 Steps to Develop a Social Business Plan (white paper). You Are the Media: 10 Reasons You Need a Blog (episode 111).

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 60

Brands Authentication Template Templates 60

Pixlee

SEPTEMBER 7, 2018

This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement. Measure Success. All that’s left is measuring success.

UGC 40

UGC Content Authentication Curation 40

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 9, 2020

Then add content creation, content production, audience research, paid media (advertising) and the list goes on… and you could potentially waste a LOT of time and money if you don't understand the buyer's journey to make sure you target, engage and convert the right prospects to paying customers. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

MARCH 8, 2018

They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training System + Member Community . Digital Body Language: 105 Factors Impacting Your Brand (white paper). Even if they aren’t available 24/7 they let their audience know when they are available.

Brands 167

Brands Training Policies Template 167

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Advertisement: /export/home/httpd/htdocs/includes/r06/topic/.$nwtopic.-nl-signup.html; Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook. Molly Pittman.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. How to Get Your Social Marketing Budget Approved (white paper). Even worse, most of them don’t know how to measure results. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

Activities 141

Activities Social Media Mobile Geotagging 141

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

Web Advertising. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. Find out more and download the paper today. clare hart.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. Set up or connect with an innovation crowdsourcing community. Technorati Tags: BP , crowdsource , deepwater , horizon , kaggle , Michael J Evans , mjevans.com , oil spill , Online Communities , public relations , social media , social network , social networks.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you. Possible white-paper (y/n). The old tricks don't work like they use to. Syndication.

Template 60

Template Templates Content Marketing 60

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. For example, in your first month, you may be focussed on building a community. The real value in content marketing is in building community, so attaching a value to your community is important.

ROI 40

ROI Content Buy Cost 40

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

MAY 18, 2016

9 Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE. — Neil Patel (@neilpatel) May 12, 2016.

Strategy 82

Strategy Marketing Report Resources 82

Sprout Social

JULY 20, 2016

When it comes to social media advertising , Facebook is known as the top dog. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. The campaign allowed DocuSign to grow its Sales Guru community from 550 to over 800 members. Start Gathering Leads.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. If you claim to be the best social media and advertising agency this side of Texas and know how to deliver results, then your own website and online persona should not look like a fifth grader developed it. Start your own communities.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Old models are struggling. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Optimizing Facebook & Instagram Advertising. Paid Advertising. About this course: . Creating a quality Facebook Page and experience. About this course:

Class 40

Class Skills Social Media Marketing 40