Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MAY 9, 2016

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Smart marketers know branding is much more than a logo.

Brands 113

Brands Strategy Reputation Marketing 113

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 143

Activities Social Media Mobile Geotagging 143

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. WHITE PAPERS. src = [link]. }. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Pam Moore

MARCH 29, 2017

They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Can you easily answer these questions? .

Social Media 60

Social Media Small Business ROI Analysis 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Get Emerging Tech via: Mobile. Sponsored White Papers, Webcasts, and Downloads. The Cisco Mobility Resource Center is your source for FREE mobility solutions. New mobility solutions at the Cisco Mobility Resource Center. The Mobile Gadgeteer. in Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Twist Image

APRIL 12, 2012

What is the point of advertising? Advertising's function is to create awareness. Consumers need to know when a new type of toilet paper is on the market. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. mobile app.

Content 111

Content Vimeo Apple Curation 111

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs.

Report 191

Report Social Media B2B Newsvine 191

Twist Image

JULY 18, 2014

Digital media advertising is now bigger than TV advertising. I''m sure there are some advertising executives who would disagree with the data. I''m also sure there are some advertising executives who know it''s true, but they''re doing everything that they can to hang on for a few more quarters. I didn''t make that up.

Marketing 72

Marketing Apple YouTube Advertising 72

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Pam Moore

SEPTEMBER 9, 2020

Then add content creation, content production, audience research, paid media (advertising) and the list goes on… and you could potentially waste a LOT of time and money if you don't understand the buyer's journey to make sure you target, engage and convert the right prospects to paying customers. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 21, 2016

How to Get Your Social Marketing Budget Approved (white paper). Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! 10 Tips to Be a Social Media Rebel with Real Business Results.

ROI 60

ROI Conversation Training Template 60

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Source: Acquire White Paper. VCCP London was in charge of the stunt and reported: “a 35x return on advertising spend and an increase of 10% from the previous year’s sales.”. Slush’s customer service automation. freed up event staff from repetitive tasks.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. SAP White Paper: Service Delivery Innovation. Keynote Speaking/Strategy.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

Mobile Messaging 2.0. Mobile Phones. Web Advertising. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. White Papers. Advertisement: /export/home/httpd/htdocs/includes/r06/topic/.$nwtopic.-nl-signup.html; Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Patch Management. Applications. Collaboration. JavaWorld.com.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Writtent Blog

JANUARY 2, 2014

Y ou say the mobile is the wa y of the future. And my theory is that it’s not about mobile or web, tvs, or tablets – it’s about the fact that screens are everywhere, they’re connected …[but] the only thing that matters is that the screen is in front of me. Reboot Your Life. Your Future Depends on It.

Trends 74

Trends iPhone YouTube Collaboration 74

Jeff Esposito

APRIL 17, 2012

Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Laurel Papworth

MAY 14, 2010

White Paper: Social Networking Primed To Go Mobile (0). is a bust – Advertising doesn’t work (6). Related posts. Australia Event: Social Networks and P.R. (9). Twitter: Social StoryTelling (14). Twitter: Reputation Management in Social Networks (18).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Buffer Social

NOVEMBER 30, 2016

Optimizing Facebook & Instagram Advertising. Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Paid Advertising. About this course: . — 11.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Create five pieces of compelling copy that will encourage customers to download our mobile app. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Re-write this Instagram post for Twitter. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. I was beyond intrigued – I was also excited and curious.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. advertisement. This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. src = [link]. }. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The square video format works well for both mobile and desktop News Feeds. Forgotten Tribes.

Examples 112

Examples Campaign Facebook UGC 112

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Writtent Blog

DECEMBER 18, 2023

Every year, more and more consumers access your content on their mobile devices. Is your website easy for your mobile visitors to read, navigate, and share? Unlike traditional advertising that interrupts prospects, content marketing is a dialogue. Hot trends 6. This technique works best when you focus on helping people.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JULY 28, 2008

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Mobile Computing. White Papers. Advertising. Assessment.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. And our tests indicate gorilla suit advertisements convert poorly. Photo Credit: Gorilla Suit.

BuzzStream 152

BuzzStream Content Metadata Reddit 152