Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Too Many Clicks.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

OCTOBER 12, 2011

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. The true cost is found in the creation of content.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MAY 16, 2012

Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. It’s all relative The speed with which social media spreads ideas and.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). 2% of fans return to a fan page and in some cases it’s more like.02%

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. Another source of social lift is TV shows.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. Skip to global navigation. Skip to local navigation. Skip to account links. Skip to footer. Search Forrester.com.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

MARCH 9, 2011

But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

MARCH 23, 2011

If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. And that media could be in the form of an advertisement or in the form of paid content.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

FEBRUARY 29, 2012

Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

JUNE 27, 2008

advertising. user generated content. Web Content 2007. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. 21 days of wiki adoption. Barack Obama. better meetings. BlackBerry. boris mann. wiki pilot.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 27, 2008

Advertise with us. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Advertise with us | Press inquiries |. Chronicle/Gallup.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Social Media for the Boardroom At a recent BlogWell event I got a chance to.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I think the same is true for the bevy of social tools. Content still is king. I owe you lunch.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Participate in the Q&A function to share your expertise (it’s like free advertising, when done tastefully). LinkedIn remains my favorite social networking tool. requesting recommendations from those within my network, 2.) Best Social Media Calendar. advertising. networking. November 2004.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. I am not against paying for content, but if I can have it for free on Day 1 and I have a way of cataloguing it, then Im much happier than having to pay for cataloguing by the content owner. However, Furls cached copies will include the original content (like I said).

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks book (6).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. About CNET Networks. Copyright © 2008 CNET Networks, Inc. Psychology.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. Seth Godin.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). advertising. Content Management. social networks. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). April 2008. March 2008.

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JUNE 27, 2008

Google monetizes the human behavior on the web — human action captured in web pages as links, content and meta data. “Management of our growing social network&#. read more | digg story Sphere: Related Content [.]. protect your content with your life). WebWorkerDaily. Earth2Tech. Related Stories.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. It’s amazing to me that so many enterprise-level CMOs focus on increasing their digital advertising budgets as the first option to increase online engagement.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

JUNE 27, 2008

RWW Network. Social Media U: Take a Class in Social Media. Social media. Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. Lesson # 5 Use Social Networks. ReadWriteWeb.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

GigaOM Network: GigaOM |. Advertise |. Bursty then uses a social networking search service to identify two possible links or shared tags between himself and Eargot. Table of Contents. Open Thread: What’s Your Social Network Strategy? Social Web. WebWorkerDaily |. NewTeeVee |. Contact Us.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JUNE 27, 2008

RWW Network. Social Search at LinkedIn Beats Google. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. social networking. social media.

LinkedIn 109

LinkedIn Google Directory API 109

Buzz Marketing for Technology

JUNE 27, 2008

» Monitor the content that others are generating about you and your business from Relevant and Valued. Who in your organization is responsible for monitoring the content thats being generated about it and its products and services? Advertising. Social Commerce. Social Networking. April 2008.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Buzz Marketing for Technology

JULY 24, 2008

They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. A web page is a document that utilizes standard codes and commands to link different types of content together. Popular Tags. All Rights Reserved.

Social Bookmarking 157

Social Bookmarking Digg Applications URL 157

Buzz Marketing for Technology

FEBRUARY 23, 2011

We are launching a new feature for all Facebook Page owners and Facebook Platform developers that will provide additional metrics around your Page content. The true meaning of this post is Facebook has given us the ability to track the impression count of an individual piece of content posted on your Facebook Page.

CPM 252

CPM Facebook ROI Metrics 252

Buzz Marketing for Technology

JUNE 27, 2008

RWW Network. We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. social networking. social media. advertising. social news. social networks. business networking. ReadWriteWeb. ReadWriteWeb.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Similarly, while it can be popular to sign up to every RSS feed under the sun, it makes sense to only select the very best ones that repeatedly have good content. We don’t need specialized technology or social gurus to tell us when we’ve subscribed to too many feeds, or are on too many social networks.

Tips 163

Tips Google Reader Pluck RSS 163

Buzz Marketing for Technology

JULY 6, 2008

Yes, I may be getting much more heavily involved with the various social networking spaces that I get to hang out in, but that is a decision I have made for myself and rather consciously. Because I am part of each of those different social networks. That is the ultimate power of the social network!

Tools 100

Tools Wiki Collaboration Wireless 100

Buzz Marketing for Technology

JULY 9, 2014

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world.

B2B 275

B2B Google Marketing Social Networking 275

Buzz Marketing for Technology

JUNE 27, 2008

networking. social networking. advertisement. Enterprise Content Management: From Strategy to Solution. Enterprise Content Management: From Strategy to Solution. Using Adaptec(R) Snap Server(TM) with MOBOTIX IP Network Cameras. Advertising | Executive Programs |. THE IDG NETWORK.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100