Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. What I am saying is you can learn quite a lot from top bloggers on how to create engaging content that attracts a following that returns and may even care about you and your product. We get it all the time. Lose-lose.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Some of that creative looks a lot like content. advertising.
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Native advertising can mean different things to different people. Why is that? Curation
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. know Steve.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. This is how content marketing wins.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
Content May be King, But User Experience is Emperor
MARCH 1, 2016
The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks. Related Stories Original Research is Fundamental to Content Marketing What Cats Can Teach Us About Content Creation How to Measure PR: A Case Study and Examples. It won't be easy, but those who can will win the current internet marketing game.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Content As Advertising
AUGUST 8, 2014
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. content. editorial content. native advertising. paid advertising. sponsored content.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Users are encouraged to location-tag their content, in order to create engagement to their own profiles. Facebook.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Good Content vs. Bad Content
APRIL 2, 2012
spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over You can use this valuable information to improve your content. Implement your learnings in future content creation and ad configurations to enhance performance. So make sure there is money for boosting potentially viral content and campaigns in your budget. Relevance. Targeting.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. Here''s why: "''The disparity points to the value in Facebook advertising being closer to television or print than performance-marketing channels,'' he said. advertising. content. adweek. brand.
Free Content Is Killing Media (And Advertising)
APRIL 4, 2011
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. As the head of the largest advertising network in the world (over $72 billion per year), Sorrell and his team can quickly assess how the economy is rolling along and which media channels are performing best simply by looking at the production coming out of the many different types of advertising and communications agencies that they have within their portfolio. Consumers must pay for content if they value it.Advertising-only models don't work. content.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Being able to take an advertising campaign and make it work in digital channels is no small feat.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? Let him create content and distribute it.
Why Customised Content is (still) growing
FEBRUARY 26, 2015
Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience. Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s why: Consumers are spoilt for choice and are therefore getting picky. They want relevant custom content.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location.
Is Native Advertising “The Only Online Advertising”?
Small Business Mavericks
FEBRUARY 10, 2015
Native advertising is the only online advertising — wait. What Is Native Advertising? haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. They would all agree, however, that native advertising fits the context it is viewed in. ” It is hard to create a natural-feeling piece of content that spreads your message and isn’t pushy. Will native advertising be the only advertising in the future? What???
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Buy some advertising.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously.
One Hundred Content Ideas in Thirty Minutes
MARCH 26, 2015
To produce good content, you must first produce good content ideas. Recently, my team found a geeky approach that gives us a ton of content ideas in record time. Brainstorm Content Ideas Collaboratively. Coming up with content ideas is difficult. know because I spent a few years working as a creative at an advertising agency. By Frederik Vincx. Good ones.
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. content marketing. native advertising.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content. Nothing new so far.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
What’s a entrepreneur, blogger, or content developer to do? The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a
Online Advertising's Greatest Trick
OCTOBER 3, 2011
The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Most new media professionals call them "display advertising." When people think of banner advertising, they think of the early days of online advertising and the promise that people like me (and many of my peers) brought to the media mix. In essence, we had a true advertising unit. It turned out that the general public didn't necessarily fall in love with banner advertising. Whoever you blame, banner advertising stiffed.
#SproutChat Recap: Navigating Social Advertising
MAY 27, 2016
There are many avenues to go down when considering which channels and types of social media advertising will resonate the most with the audience you’re trying to target. Remember That Content Matters. Ensure the content is worth your viewer’s time and clearly defines or shows your product. Deciding which options to purse can be overwhelming. This SproutChat. SproutChat.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Real advertising. The bigger media companies were skeptical about the Internet's power and new crop of content makers were blooming. Digital advertising is now a $50 billion dollar business. For all of it's marvels and foibles, the Web really did deliver many new types of content and media formats. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. content. digital advertising.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.