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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. What I am saying is you can learn quite a lot from top bloggers on how to create engaging content that attracts a following that returns and may even care about you and your product. We get it all the time. Lose-lose.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising.

Content Is Not Advertising

Twist Image

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising,"  if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Some of that creative looks a lot like content. advertising.

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Native advertising can mean different things to different people. Why is that? Curation

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Possibly a more important update for advertisers was an easier way to opt-out of remarketing. Lemon.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. This is how content marketing wins.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. iTunes.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. View Content.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

Evaluate the conversation around a competitive topic/brand and generate new content marketing ideas to win more share of voice from target customers. Twitter advertisers: Have you incorporated Klout into your previous campaigns? Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 Twitter provided more details on the Klout enrichment  that it discussed in its announcement earlier this week  that the updated (2.0) Klout Scores tailored audiences Topic Data

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The Power of Facebook Advertising [Infographic]

Mindjumpers

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  But instead of picturing three people, each from these different schools of thought, fighting it out with foam bats and shouted statistics, picture them sitting in a room with their heads together, creating great marketing content. It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. Is your content useful? 

Content May be King, But User Experience is Emperor

Spin Sucks

The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks. Related Stories Original Research is Fundamental to Content Marketing What Cats Can Teach Us About Content Creation How to Measure PR: A Case Study and Examples. It won't be easy, but those who can will win the current internet marketing game.

Instagram to Offer Social Advertising to All This Year

Spin Sucks

By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.

What New Data Tells Us About Blog Advertising

Convince & Convert

In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement.

Content As Advertising

Twist Image

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. content. editorial content. native advertising. paid advertising. sponsored content.

Does Advertising Even Work Any More? Of Course It Does!

Twist Image

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Consumers may not like it when their content is interrupted by ads (nobody likes being interrupted). Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. advertiser.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Users are encouraged to location-tag their content, in order to create engagement to their own profiles. Facebook.

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Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Advertising & Mktg.

Good Content vs. Bad Content

Spin Sucks

spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators. Stretch.

How to advertise and optimise posts on Facebook

Mindjumpers

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over You can use this valuable information to improve your content. Implement your learnings in future content creation and ad configurations to enhance performance. So make sure there is money for boosting potentially viral content and campaigns in your budget. Relevance. Targeting.

The Inevitable Downfall of Native Advertising

Geoff Livingston

I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.

Journalism Is Not Content Marketing

Twist Image

From there, my work always focused on the intersection of media, advertising, communications and technology. Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. Asking a journalist to become a content marketer is like asking a police officer to babysit your dog. .

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. Here''s why: "''The disparity points to the value in Facebook advertising being closer to television or print than performance-marketing channels,'' he said. advertising. content. adweek. brand.

Free Content Is Killing Media (And Advertising)

Twist Image

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. As the head of the largest advertising network in the world (over $72 billion per year), Sorrell and his team can quickly assess how the economy is rolling along and which media channels are performing best simply by looking at the production coming out of the many different types of advertising and communications agencies that they have within their portfolio. Consumers must pay for content if they value it.Advertising-only models don't work. content.

Where Does Content Marketing Belong?

Spin Sucks

By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? Let him create content and distribute it.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Being able to take an advertising campaign and make it work in digital channels is no small feat.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

Why Customised Content is (still) growing

Mindjumpers

Consequently customised content has become key in today’s marketing. Customised  Content is Targeted Your Audience. Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s why: Consumers are spoilt for choice and are therefore getting picky. They want relevant custom content.

5 Mistakes That Prevent Your Content From Going Viral

Pamorama

Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Buy some advertising.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Native advertising is the only online advertising — wait. What Is Native Advertising? haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. They would all agree, however, that native advertising fits the context it is viewed in. ” It is hard to create a natural-feeling piece of content that spreads your message and isn’t pushy. Will native advertising be the only advertising in the future? What???