Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product. The categories of content can be broken down roughly into the following: Recognized holidays : Independence Day, Bastille Day, Labor Day, Grandparents Day. Think about that for a moment. didn't think so. MORE >>

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands.  Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.  Facebook offers a range of advertising vehicles too, to suit the needs of most brands: Sponsored stories – Research shows that people don’t want to be sold to on social networks.  Facebook Advertising – Things you should know. MORE >>

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. However, advertisers spend most money on audience growth. MORE >>

Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Early media professionals actually did advertising quite well – until they were tempted to do otherwise. We Loved Early Television Advertising. In a recent video blog Facebook advertising was compared with the early days of television. The point made was that while Facebook users hate Sponsored Story ads, they are necessary for keeping Facebook profitable – much as hated commercial advertising did for television during its early days. MORE >>

“Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,&# the report said. An increasing proportion of that spending will be on promotional campaigns rather than advertising, the consulting firm projects. While 88 percent of social networking marketing spending in 2009 went into advertising, that percentage is expected to drop about 50 percent in 2010 and 36 percent by 2015. Can Advertisers Innovate? The amount U.S. More than 1.5 MORE >>