Sprout Social

OCTOBER 29, 2020

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. Organic search results vs. local snack pack.

SEO 111

SEO Directory How To Review 111

Sprout Social

FEBRUARY 16, 2022

In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. According to the paper, the user’s watch history, search history and video completion history – all contributed to producing recommendations that were more personalized than ever. The YouTube search engine is powerful.

YouTube 123

YouTube Notification Video Trends 123

Small Business Mavericks

JANUARY 6, 2016

Search engines. Online advertising. These four channels are broad categories that include specific tactics that should be the primary drivers of your inbound marketing strategy. Search Engine Marketing as an Inbound Marketing Channel. Online Advertising: Is It Really an Inbound Channel? Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Content Optimization. This is a guest post by Harrison Jones.

NoFollow 198

NoFollow How To SEO Engineering 198

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254

Google Class Creative Commons Yahoo 254

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Pixlee

JUNE 28, 2021

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. Content optimization covers content quality and how it’s optimized for keywords and the search intent.

SEO 53

SEO Widget Metrics Mobile 53

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. And when you have a lot of customers—current or prospective—keeping track of who falls into which category is nearly impossible. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Imagine more advertisers using video content in their native ads.

Video 70

Video Marketing Case Study Mobile 70

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Or see what channels appear in searches on YouTube for the same keywords.

YouTube 145

YouTube HootSuite Marketing Video 145

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. What were your top referrers/trends in Web search, news search, image search, blog search and video search?

Trends 167

Trends How To Digg Press Release 167

Oktopost

JANUARY 12, 2021

Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website. Paid Advertising. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

AUGUST 9, 2011

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence. You just need to find them.

Hubpages 167

Hubpages Digg Foursquare Repository 167

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. The benefits of TikTok marketing: Increase brand awareness Getting feedback from customers and audiences Selling products and services Advertising your offering Providing customer service.

Engagement 119

Engagement Hashtag Influencer Trends 119

Adam Sherk

MARCH 8, 2012

Using the full HTML title tag (with a bunch of extra information) instead of just an optimized headline. Are we creating optimized experiences for social media visitors? The key point here is that user intent and behavior varies by social site and as compared to search and direction navigation. How does social media impact SEO?

Publishing 215

Publishing Questions Social Media Activities 215

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. Introduction To Search Engine Optimization – by HubSpot. . Follow the steps in this guide to optimize your inbound marketing strategy.

eBook 60

eBook SEO Hubspot Marketing 60

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Measure, learn and optimize to drive more impact. Use your data to validate assumptions, optimize your campaigns and create cost-efficient content.

Organization 103

Organization LinkedIn Strategy Social Media 103

Bill Hartzer

NOVEMBER 15, 2011

Once you click on the link, you’ll be taken to another page where you can choose the category of your page – local business or place, product or brand, company or organization, arts / entertainment or sports, and other (in case your page doesn’t fall into any of the previous categories).

Google 130

Google URL How To Sports 130

Adam Sherk

SEPTEMBER 10, 2010

Of course, Google is also the first place people turn when they’re looking for the latest news, sports, weather or other categories traditionally served by the “news” media. But it’s those commercial queries that are so desirable to advertisers. When people search, they’re in between places on the web. Look at AOL.

News 121

News Press Release Survey SEO 121

Firebelly

JANUARY 22, 2010

Is Advertising on Facebook Really Effective? By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Unmetric

SEPTEMBER 9, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Tracking your competitors is just as important as monitoring your search engine optimization. G2Crowd Rating: N/A. Conclusion.

Tools 85

Tools Hitwise Analysis Price 85

Later

APRIL 1, 2020

Unlike social networks like Instagram and Twitter, YouTube is a search engine. In fact, it’s the world’s second-largest search engine after Google, processing over 3 billion searches every month. . The optimal aspect ratio is 16:9 for YouTube. . So what does this mean for your business?

YouTube 62

YouTube How To Video SEO 62

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

MARCH 5, 2010

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

The Social Media Incubator

NOVEMBER 16, 2009

Success with social media is inextricably linked to your entire marketing plan. “ Integrating social media into search and PR are the two most obvious and proven success tactics in the industry ,” says Aaron Kahlow of ClickZ. “ Integrate social and see the results. Let it stand alone and you may be in for a rude awakening. ”

ROI 106

ROI Social Media Foursquare Consultant 106

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. robots.txt, IP questions for hosting, etc.), Thanks, Matt!)

StumbleUpon 100

StumbleUpon Marketing MySpace Yahoo 100

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Publishing 100

Publishing Google NoFollow Guidelines 100

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare.

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Social Media Network Marketing

OCTOBER 4, 2010

Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. Social Media needs SEO [Search Engine Optimization] Management. This is not paid for and it is known as chronologically high ranking on the search engines. It is similar to Page Rank.

Social Media 63

Social Media Brands Press Release Directory 63

Adam Sherk

JANUARY 28, 2010

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

JANUARY 20, 2010

We can probably say that Google and others will continue to provide information and news of events worldwide for those who search for it. Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Ask an optician and he will tell you why.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JULY 13, 2010

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

Press Release 141

Press Release SEO News Survey 141

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. Reply Web Marketing Company January 22, 2010 at 7:32 am The social media marketing now a days play a vital role in the optimization of the websites over the search engines. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145

Microsoft CPC Campaign HootSuite 145