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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119
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B2B Social Media Strategy for a Post-COVID World

Oktopost

B2B marketing has felt these shifts as much as any other field. We are rapidly embracing technologies that help us adapt to life under lockdown. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136
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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Brands 113
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? It’s not just about networking anymore.

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How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. Getting real Instagram followers should be a substantial part of every business’s marketing strategy. This will differ depending on the industry your company belongs to.

Instagram 130
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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. YouTube and You Tube Advertising. YouTube and You Tube Advertising.

Video 133
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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. Read on for the ultimate guide to using Instagram chatbots for your business. An Instagram chatbot is a messaging system that addresses human inquiries using automated responses.