Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog.

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Hashtag Industry Campaign Hotels 60

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

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Consultant Flickr Advertising Collaboration 153

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

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CPM CPA ROI Campaign 150

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. You build campaign after campaign driving people to a sales page. I’m talking about spending money to send people to a high quality, no-strings-attached, helpful blog post.

Facebook 174

Facebook Training Cost Buy 174

Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. A well-executed PR campaign makes the job of marketing and sales that much easier.

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Reputation Campaign Energy Curation 98

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Presidential campaign had 30% less shares than posts on other topics.

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Content Study Flickr Advertising 256

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. MailChimp is an email management service that can assist in streamlining email campaigns. For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity.

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Tools Hubspot Startup Curation 98

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

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Hosting Creative Commons Analytics Case Study 140

agora pulse

NOVEMBER 11, 2020

But what else do you need to know about advertising with influencers? . After all, after finding an Instagram influencer to collaborate with, for example, the idea of pitching that person to help you market and in essence advertise your brand can easily feel intimidating. For example, I mostly get paid for my speaking and consulting.

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Influencer Instagram Tips Collaboration 132

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Improved marketing attribution: AI can accurately attribute your marketing efforts (campaigns, content, social media, advertising), to conversions and revenue. Increased ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Improved marketing attribution: AI can accurately attribute your marketing efforts (campaigns, content, social media, advertising), to conversions and revenue. Increased ROI.

Team 147

Team Marketing ROI Training 147

Convince & Convert

FEBRUARY 22, 2017

Because so much of social was about writing, it felt operationally similar to blogging, email, and related disciplines, most of which were (and still are) executed by in-house personnel. When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

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Social Media Skills UGC Sample 164

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. To get a better idea of how to create a cringe-free Instagram ad campaign, I spoke with two professionals with a lot of experience in (ethically) gaming the ‘gram with quality ad content.

Instagram 112

Instagram Tips Advertising Feed 112

Twenty4 Social

OCTOBER 19, 2020

In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. I’ve interviewed business owners who shy away from email marketing because they believe email marketing campaigns to be spam. How to Make Money Via Your Email Lists.

List 90

List How To Influencer Course 90

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Check out its participation in our digital #SproutSessions series. B Squared Media.

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Automotive Reputation Social Media Management Retail 72

Twist Image

OCTOBER 15, 2017

A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." A frequent contributor to the Harvard Business Review , she consults and speaks for clients including Google , Microsoft , and the World Bank. advertising podcast.

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Microsoft Banking Advertising Consultant 68

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 151

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

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Conversation Review Marketing How To 137

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Tricks on how to use it in your LinkedIn campaigns.

Software 107

Software LinkedIn Content management systems How To 107

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] link] Angelique Really?

Social Media 137

Social Media Strategy Social CRM Consultant 137

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget. All Campaigns.

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Adwords Metrics CPC Campaign 133

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Monday Roundup: Buzz Marketing a la Spring is a post from: Shonali Burke Consulting, Inc. Why: Do you remember how (or when) #firstworldproblems became a thing?

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. What is one Social PR campaign you’re in love with?

Hubspot 100

Hubspot Syndication URL Training 100

Your Escape From 9 to 5

JUNE 27, 2022

The skeleton of all marketing campaigns are pretty much the same: spread the word, build buzz, find ways to get both new traffic and get traffic to return to your company for another sale. You cannot even emulate marketing campaigns done by other service-based companies like consultancies or advertising agencies.

Marketing 40

Marketing Case Study Statistics Consultant 40

Keyhole.co

JUNE 7, 2023

Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways. And your newsletters can share social proof, like case studies.

B2B 52

B2B Tips Brands Marketing 52

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. Jason Falls. Pretty nifty. David Armano.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. Social Advocacy vs. Social Advertising. Why bother with employee advocacy campaigns? Audiences have developed powerful instincts when it comes to identifying advertising, and tuning it out. Then, they compared the results from both campaigns.

Campaign 96

Campaign Training Social Media Applications 96

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

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Questions WordPress Postrank Blogger 167

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Or perhaps you want to know if a video employee testimonial drives more engagement than a blog post. Invest in the best: Boost and elevate.

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Organization LinkedIn Strategy Social Media 104

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Our agency, Marketing Nutz, our training and consulting agency can help! No long term contracts, no complicated agency engagements.

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Template Templates Avatar How To 78

ProBlogger

AUGUST 10, 2023

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page ‘ Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog. Read more on adding an about page to your blog.

Types 40

Types Blogger Adsense Privacy 40

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Advertising and solicitation Advertising and solicitation regulations should be top of mind for lawyers on social media.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

Social Media 149

Social Media B2B Strategy Consultant 149

Bill Hartzer

NOVEMBER 29, 2012

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Test Keyword Lists.

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CPA Conversation Google Consultant 100

ProBlogger

JANUARY 20, 2017

Pinterest now offers ad groups to paid campaigns | Marketing Land. More targeted advertising and more specific functionality on Pinterest? How to be heard | Seth’s Blog. The rules of blogging – hell, any kind of communication. From management consultant to hipster blogger | News.com.au. Yes please.

SEO 29

SEO Fashion Blogger WordPress 29