Social Media Strategies Summit

SEPTEMBER 23, 2022

But in an increasingly online world, social activity plays an important role. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. That’s not all down to its social media presence.

Education 162

Education Examples Content Nielsen 162

Buffer Social

SEPTEMBER 5, 2023

” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation. Every day looks different, but their activities generally revolve around the following tasks.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

MAY 13, 2019

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. And there’s a lot of talk, discussions and conversations taking place in active groups. Here are: Some Brands that Failed to Listen. Salesforce.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Oktopost

JULY 15, 2020

LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity.

Examples 177

Examples Brands Avatar Authentication 177

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. Volunteering really CAN make the world go round. Let your volunteers know.

Ensembli 149

Ensembli Training Eventful Communities 149

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness of the leads does not end there.

Cost 226

Cost Hubspot Marketing ROI 226

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Include a list of all platforms they are on, how active they are and what type of content they are sharing. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

APRIL 6, 2023

Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage. A content calendar also helps you maintain consistency throughout your content marketing activities.

Content 81

Content Collaboration Project Template 81

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. Adobe leverages user-generated content to share authentic case studies that showcase their product’s value and builds brand loyalty.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is: 2:00 p.m. Here’s what they say. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Socialized

FEBRUARY 12, 2021

With more than 2 billion monthly active users. In addition, more than 54 percent of users prefer video content from organizations and brands they endorse, according to a study from Hubspot. YouTube is, just after parent organization, Google, also the second most powerful search engine.

YouTube 100

YouTube Brands Hubspot Overview 100

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. Follower Level (not just how many followers you have, but how active they are). Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

JUNE 29, 2016

Use the Active Voice. Using the active voice will make your writing clearer, more direct, and easier to read. Example: Write “Use the active voice to improve your writing” instead of “Your writing can be improved by using the active voice”. Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet.

Examples 97

Examples Tips Content Hubspot 97

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. 70% of salespeople say they’re most active on LinkedIn. Keeping your LinkedIn profile active reassures potential clients and customers that you are a credible business. Proactive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. But it’s not just a priority; it’s also effective.

ROI 52

ROI B2B Social Media How To 52

agora pulse

SEPTEMBER 28, 2017

In this case, you could turn off comments at peak times when you know spammers are going to be active. A study by security researchers suggests that 8% of all Instagram accounts are fake , with robots automatically commenting, liking and following in exchange for a follow back. And that’s fine.

Social Media 120

Social Media Brands How To Review 120

Webbiquity SMM

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pixlee

OCTOBER 13, 2021

A study found that 72% of users enjoy ads on TikTok. For brands active on Instagram, resharing successful content you’ve created for reels or IGTV posts is a good strategy. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. Use Paid Ads. In-feed ads.

Engagement 52

Engagement UGC Brands CPM 52

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. There are a few different elements to B2B SEO.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

NOVEMBER 22, 2011

Take a look at this recent study by HubSpot. People tire of things, especially when the activity moves from fun to effort. But I’m willing to argue that is no longer the primary use of Twitter, at least not among the biggest accounts. It has become a channel, an information distribution device. Don’t believe me?

Engagement 175

Engagement Hubspot Analysis Social Media 175

Keyhole.co

JUNE 9, 2023

billion are active on Facebook each month. The guaranteed bet to engagement is if you start posting the content when your audience is active. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. As per social media statistics , more than 2.8

Facebook 52

Facebook Guidelines Activities Feed 52

Rebekah Radice

JULY 15, 2019

And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Give a peek at team building days and activities. Video Case Studies. That’s where case studies come in. Brand Videos. Do interviews with employees.

Types 119

Types Video Content Case Study 119

Sprout Social

MAY 5, 2021

Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. For example, you can quickly share pieces of content or pitch decks with reps so they’re always plugged in on your team’s latest activities. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Oktopost

JUNE 14, 2021

Case studies delving into a topic. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . Don’t engage in keyword stuffing of your content to gain SEO benefits, as search engine algorithms actively punish this. . Resource and tutorial pages. Slideshares.

Comparison 145

Comparison SEO Curation Domain Name 145

Writtent Blog

DECEMBER 4, 2013

Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Did your business develop an eBook, whitepaper or case study that you’re just so intensely proud of, you want everyone to see it? out this screenshot from the HubSpot blog: Image credit: HubSpot.

Hubspot 93

Hubspot eBook Widget Case Study 93

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media.

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

MAY 26, 2014

Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them.

SEO 97

SEO Hubspot Press Release Engineering 97

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. If you’re already active with Facebook groups, here are two ideas you can use to increase engagement. To learn more about getting started with chatbots, check out this summary from Hubspot.

Social Media 56

Social Media Hubspot Groups Groups 56

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. The thing about account-based marketing is it’s much more of an outbound activity than traditional content marketing is, right? Content Before Product. highlight to tweet).

Content 60

Content Marketing Hubspot Compete 60

Keyhole.co

SEPTEMBER 20, 2023

Write engaging case studies to build niche expertise. Define buyer personas and see where your customers are the most active. Help your executives build a notable online presence with an active and professional LinkedIn profile. For example, as shown in the above post , Hubspot Academy executive and educator Mark D.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. What is it? The answer may come from the email marketing field.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

JULY 16, 2018

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. billion monthly active users by the end of 2018.

Instagram 75

Instagram Strategy Tips How To 75