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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Teens loved it.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. Create social media accounts on networks your target audience use.

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

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5 Steps to Get Massive Engagement With Your Visual Content

Rebekah Radice

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. Add that data to a study by Wyzowl where respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you: Top of mind. Use of Social Media Templates.

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Why Every Brand Should Have a YouTube Channel

Socialized

With more than 2 billion monthly active users. This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. YouTube is, just after parent organization, Google, also the second most powerful search engine.

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