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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Teens loved it.

Education 162
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. Create social media accounts on networks your target audience use.

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Why Every Brand Should Have a YouTube Channel

Socialized

With more than 2 billion monthly active users. This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. YouTube is, just after parent organization, Google, also the second most powerful search engine.

YouTube 100
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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52
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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. Integrate social media activities with your CRM system.

ROI 191