Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Include a list of all platforms they are on, how active they are and what type of content they are sharing. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. For starters, you can easily find and connect with the B2B community.

ROI 52

ROI B2B Social Media How To 52

Pixlee

OCTOBER 13, 2021

Sharing content related to your brand from your community not only makes your content more relatable and interesting to users, but it also gives your brand’s profile an element of social proof that gives viewers more incentive to buy from you. A study found that 72% of users enjoy ads on TikTok. Use Paid Ads. Here are your options: .

Engagement 52

Engagement UGC Brands CPM 52

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. 70% of salespeople say they’re most active on LinkedIn. Keeping your LinkedIn profile active reassures potential clients and customers that you are a credible business. Proactive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 176

Social Media B2B Exercises Hubspot 176

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Give a peek at team building days and activities. Video Case Studies.

Types 119

Types Video Content Case Study 119

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. What is it? The answer may come from the email marketing field.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

SEPTEMBER 20, 2023

Write engaging case studies to build niche expertise. Define buyer personas and see where your customers are the most active. Help your executives build a notable online presence with an active and professional LinkedIn profile. For example, as shown in the above post , Hubspot Academy executive and educator Mark D.

Reputation 59

Reputation Brands Construction How To 59

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. If you’re already active with Facebook groups, here are two ideas you can use to increase engagement. To learn more about getting started with chatbots, check out this summary from Hubspot.

Social Media 56

Social Media Hubspot Groups Groups 56

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Buffer Social

JULY 16, 2018

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. billion monthly active users by the end of 2018.

Instagram 75

Instagram Strategy Tips How To 75

Buffer Social

JANUARY 18, 2017

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments. Build a community around your business. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buffer Social

MAY 9, 2017

Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Experience managing creative and communications agencies and contractors. Experience working with or in support of diverse communities. Preferred Qualifications. Expected Salary.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. HubSpot understands Facebook’s B2B lead generation potential. Many of us actively dislike change. Facebook has a whopping 2.9

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

JUNE 16, 2016

Paul Lindemann , Montage Marketing – Promoting client’s news and activities at a big industry trade show. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Brandon Bautista , Michigan Virtual University – Reporting for last month’s social media activity.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

JUNE 30, 2021

There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. . These days, brands that don’t actively tackle social issues in their brand marketing run the risk of facing public backlash, or at a minimum appearing out of touch.

Brands 135

Brands Loyalty Hubspot Authentication 135

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Encouraging user-generated content, such as reviews, testimonials, or user-submitted photos, not only increases engagement but also builds a sense of community around your brand. Promotional content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

ProBlogger

JUNE 3, 2012

Create case studies for private consumption: Companies that employ this position create content don;t just share it with the public. They share these case studies with potential clients. Become a trusted community source: As you consultant companies and work on studies and research projects, your name will gain authority.

How To 40

How To Case Study Newsletter Consultant 40

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Believable.) MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

APRIL 5, 2017

Arielle, Community Strategist. Hailley, PR and Communications Strategist. Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer. E-book: Hubspot’s Marketing Psychology Guide. We all have personal brands (whether we actively cultivate it or not). Community: Stack Overflow.

Marketing 108

Marketing Diagrams Skills How To 108

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

JUNE 12, 2016

Stay active. The research study included an interesting breakdown of the classification of tweets. According to the study, 53 percent of the tweets from informers fell into the Information Sharing category, whereas 48 percent of the meformers’ tweets were Me Now. Place a Facebook/Twitter/Instagram logo on your blog.

Twitter 81

Twitter Strategy Instagram Facebook 81

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen: When I first joined Twitter, I was active in a number of regular chats. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buffer Social

JUNE 1, 2016

But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Reps are also active on Facebook, Google+, and Twitter, in that order. Some companies have taken their communities to Slack. and plan your PR campaigns accordingly. It’s a win-win.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

APRIL 29, 2014

If you have an active community on your blog or on one of the social networks, read the comments! It’s no surprise the bad case studies are shared over and over and over again. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share. Read the comments.

Content 167

Content eBook Industry Trends 167

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Stop Looking at Facebook’s Insights by Inkling Media.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. Social Media Priorities – Where Should You Focus? by Social-Hire. Where should you focus your social media time and efforts?

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

JULY 14, 2016

Boasting over 300 million daily active users, Instagram has huge potential for marketers. Build your community. Our top goal is to build and nurture an engaged community of Buffer users and supporters. The 7 elements of high-performing Instagram content. How to increase growth and engagement. How to measure results.

Instagram 40

Instagram Marketing Hashtag Feed 40

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Aliza Sherman supplies an outstanding list of “basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. Adoption soared. 85% of Inc. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

Buffer Social

JULY 1, 2016

We’ve expanded Twitter usage, and posting more on Twitter definitely helps brands be more active and engaging on there. One good case study would be the Jay and Linda Grunin Foundation. They do wonderful things for the local community. That helps a lot. We are able to post a lot more with Buffer. They are a non-profit.

Authentication 63

Authentication SEO How To Case Study 63