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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Number of likes, fans, friends and followers are some examples. Bloggers offer brands enhanced value through their own social media activity.

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child.

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5 Great Social Media Initiatives in 2010

Mindjumpers

They had ambassadors of their community to participate actively in testing products and running the campaign. More than 1 million people participated in the product creation and selection process and this case is a good example of how consumers can play an active role in shaping the brand and being process.

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Using Social Media to Find Christmas Presents for Friends

Mindjumpers

Through the web, they therefore connect people from all over the world and make them engage in dialogue with each other, if they have any questions, for example. Thus, it also requires that it is a friend who is active on Facebook stating “likes” and interest for the application to be able to search for a gift for this individual, though.

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Social Media for Sales

Webbiquity SMM

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Share this on Technorati. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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11 Myths of Social Media Marketing

Webbiquity SMM

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.