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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

A Gantt chart is a method for displaying the various tasks, events, and other activities that make up a larger project. Gantt charts list these activities along with their start and end dates, duration, and the interdependencies between tasks. How long each activity should take. Define Your Activities.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

“We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. For Universal Standard, this meant creating beautifully made, well-constructed basics for women of all sizes. “We We just want it to be an example.”.

Brands 137
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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. Recent examples include search plus your world and the recent inclusion of the knowledge graph. Unfortunately, Google’s success as a search engine perverted the entire link ecosystem.

Google 126
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Being a technology company, their community is an active network consisting of developers, consultants, customers, and Salesforce staff. Salesforce is actively running their communities with fervent involvement. Salesforce has multiple active “corporate accounts&# such as @Salesforce. See [link] for a quick overview.

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Creating an online review management strategy

Sprout Social

If you’re looking to start taking a more active role in your brand’s reputation management, having a review management strategy in place is an essential first step. In this example, The Stinking Rose restaurant responded to both positive and negative reviews. Sign off with your name and position if that’s not readily apparent.

Review 102
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch.

Google 216