Writtent Blog

DECEMBER 21, 2014

Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. This includes: High-quality, informative content marketing. It’s a matter of looking at your brand’s online presence as a whole when it comes to SEO copywriting. Absolutely.

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SEO Yahoo Engineering Research 111

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc.

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Content Journal Adwords Consultant 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Personalize all access points.

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Mobile Marketing Exercises Applications 225

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

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YouTube Strategy B2B Marketing 111

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. See you all there!

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Analytics Consultant Survey Reputation 100

Ignite Social Media

JUNE 29, 2018

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Do you remember the big push for brands to create Snapchat stories? The post How to Create Instagram Stories that Will Help Your Brand appeared first on Ignite Social Media - The original social media agency.

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Instagram Brands UGC How To 122

Bill Hartzer

MARCH 2, 2015

I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best” The bottom line? So, with adieu, here’s my list of 34 speakers to see this year at SMX West 2015. Just for full disclosure, I’m a US Brand Ambassador for Majestic.com.

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Conference Engineering Consultant Eventful 60

Devumi

JANUARY 28, 2015

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. Take a look at what some of the top brands on Instagram are doing for more inspiration. One step ahead.

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Platform Social Media Marketing YouTube 60

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

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Communities Brands Instagram HootSuite 100

Twist Image

DECEMBER 26, 2015

For the most part, we think that we're more informed when - in reality - our knowledge is increasingly falling into the category of "a mile long and an inch deep." 2015 ushered in a bunch of gems that captured my attention. Here are 11 business books that shaped 2015 (in alphabetical order). Can your brand innovate?

Instagram 40

Instagram Authentication Skills Industry 40

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. This post was originally published by Forbes on May 5, 2021.

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LinkedIn Newsletter Instagram Trends 172

Buffer Social

OCTOBER 17, 2017

After those posts, Facebook found that people want their feed to inform and entertain them. Posts from Pages with complete profile information. If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.

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List Facebook Feed Feedly 190

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. Brands are optimizing for mobile experiences. Screentime 2015-present. Text Messaging Statistics.

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Strategy Marketing SMS Mobile 209

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. billion views.

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Social Media Meme Fashion Trends 239

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Give Your Brand A New Year Makeover. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. What’s PR En Route to in 2015? Mark Schaefer shares some useful insights for 2015.

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WordPress Consultant Flickr Eventful 184

Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Online Reputation Explosion.

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Reputation Airlines Review System 40

Ignite Social Media

NOVEMBER 11, 2016

According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. This information, combined with the 52% of internet users who say they purchase via mobile devices , proves we’re just getting started with bringing purchases inside social networks.

Social Networking 164

Social Networking Strategy Research Mobile 164

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Clickbait: Information overload! Advertising Features.

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Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. 3-Step Formula to Visually Brand Your Business. These qualities and traits will directly impact your brand look and feel.

Brands 114

Brands Construction Small Business Instagram 114

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. You also have access to all this information beforehand so you can make an informed decision about whether or not you want to sign up for a free trial or perhaps a paid version of the software to access even more features. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. 2015 – March 2016). Its quality?

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Data Social Media Brands Forums 60

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do?

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Marketing Conference Fashion Mobile 258

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Duplicate Suppression and Ownership Conflict.

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API Strategy Brands Marketing 60

Ignite Social Media

JANUARY 10, 2018

With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. 3 In addition to gaining information from social media, 77% of mothers share their experience on social media, responding to parenting questions.

Social Media 113

Social Media How To Survey Social Networking 113

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

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Tips Marketing Press Release Influencer 122

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? If it resonates, it worked.

Brands 63

Brands Paid Search Compete Influencer 63

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. You also have access to all this information beforehand so you can make an informed decision about whether or not you want to sign up for a free trial or perhaps a paid version of the software to access even more features. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Video has been a trend for years now, and there is no denying its importance.

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Trends Social Media Instagram Platform 182

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. What steps do you take to ensure you and your brand are personable when interacting online?

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Consultant Flickr Resources Communities 200

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? million monthly followers.

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Travel Influencer Brands Airlines 66

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence.

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Course Training Consultant Class 130

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. The gradual decline of Twitter.

Social Media 150

Social Media News Trends Eventful 150

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust.

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Banking Issues Reputation Data 180

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). of US companies with 100 employees or more used Facebook for marketing activities in 2015. MediaPost ).

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Social Networking B2B LinkedIn Instagram 100