Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. The Serious Goings-On Behind The Social Networking Scene .

Consultant 200

Consultant Flickr Resources Communities 200

Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. If utilized correctly, it can transform your social media posts , taking them from blah and boring to stand out, sensational!

Brands 114

Brands Construction Small Business Instagram 114

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social.

Social Media 150

Social Media News Trends Eventful 150

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 139

Team Conversation Social Media Instant Messaging 139

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. – Is your brand unique?

Types 130

Types Questions Social Media Engagement 130

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. Still not convinced?

Mobile 181

Mobile iPhone iPad Training 181

Hootsuite

DECEMBER 17, 2019

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Competition is fierce out there for brands and creators. They are looking for genuinely helpful videos that inform and inspire.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Increasing Your Social Listening.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Rebekah Radice

MARCH 16, 2015

Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. As you start to share content across your social media platforms, focus on building relationships. Sprout Social (@SproutSocial) March 15, 2015. Before you write, think. Before you spend, earn. Post Consistently.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. On one hand, it was great for brands and the Grand Prix race for millions of likes.

Facebook 64

Facebook Marketing Instagram Metrics 64

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Who are they?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Rebekah Radice

MAY 11, 2015

Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. Whether it’s speaking at a national event or traveling as a brand ambassador, blogging has opened (and continues to open) doors for me I never thought possible. Is your brand unique?

How To 132

How To Domain Name Hosting WordPress 132

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. MasterCard.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

JUNE 30, 2016

These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds. Back in April 2015, Facebook made a similar algorithm update trying to ensure that stories posted directly by the friends you care about will be higher up in News Feed, so you are less likely to miss them.

Feed 75

Feed Feedly News Facebook 75

agora pulse

OCTOBER 17, 2019

Businesses using Instagram, like businesses using any other social network, seem to have a perennial burning question: “How can I get more followers?” When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. Editor’s note: The original post ran in 2015.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Businesses using Instagram, like businesses using any other social network, seem to have a perennial burning question: “How can I get more followers?” When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. Editor’s note: The original post ran in 2015.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. 2015 was actually the year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Marketing

APRIL 3, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. We're not alone out there. For the rest of us we have to try a bit harder.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

MARCH 13, 2017

And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Gatorade is one of the brands getting involved; they ran a sponsored Lense during the Super Bowl and generated over 100 million views. – Everette Taylor’s top tips for brands on Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Convince & Convert

FEBRUARY 1, 2016

From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do. However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. So what does this mean for the marketing world?

Content 60

Content Tips Analysis Curation 60

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content.

Mobile 60

Mobile Content Open Source Apple 60

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. Continue reading for more information on why we made this decision, what we’re building next, and what this means for the future of Buffer.

Small Business 53

Small Business Team Social Media Organization 53

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago.

Software 101

Software Marketing Analytics B2B 101

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

AUGUST 2, 2016

Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Showcase Brand Advocates: Your brand advocates are trusted sources.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

agora pulse

MAY 23, 2016

Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. Determine how Periscope will fit into your audiences’ preferences and how can you use it for branding, visibility and giving value to them. yourusername).

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even well-known brands like Coca Cola focus on Facebook marketing. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

DECEMBER 4, 2019

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Buffer Social

AUGUST 2, 2016

The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds. 5 Ways Brands Can Use Instagram Stories. Brands aren’t strangers to Instagram.

Instagram 40

Instagram Brands Feed Feedly 40

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it?

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Lucy Hall

NOVEMBER 11, 2014

For this guide I am going to assume that you have a website or a place that users can go to contact you or find out more information about your products or services. So with that in mind let's begin with this simple social media strategy guide. What would you like to achieve overall in 2015 using social media?

Social Media 60

Social Media Strategy How To Social Networking 60