Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Types of G+ Communities There are two types of communities: 1. Why Use Google+ Communities?

Communities 167

Communities Google Notification Project 167

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. If done right, therein lies a golden opportunity for brands to gain some pretty incredible insights from their customers on a 1:1 basis.

Strategy 209

Strategy Marketing SMS Mobile 209

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Source: Statista.

Platform 142

Platform Social Media Reddit Hosting 142

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Clickbait: Information overload! Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Give Your Brand A New Year Makeover. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. What’s PR En Route to in 2015? Mark Schaefer shares some useful insights for 2015.

WordPress 184

WordPress Consultant Flickr Eventful 184

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

OCTOBER 17, 2017

After those posts, Facebook found that people want their feed to inform and entertain them. Posts from Pages with complete profile information. If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.

List 190

List Facebook Feed Feedly 190

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

Communities 100

Communities Consultant Campaign LinkedIn 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Rebekah Radice

SEPTEMBER 28, 2015

LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Get branded. Cover photos offer an immediate visual connection to your brand. Social media is also a perfect branding opportunity, showing potential customers how your values and your brand aligns with them #mediachat.

Social Media 161

Social Media Tips How To Hashtag 161

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Crisis Communications: My Crush on Under Armour’s Response. Image: Aidan Jones via Flickr, CC 2.0.

Consultant 200

Consultant Flickr Resources Communities 200

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Rebekah Radice

JANUARY 11, 2016

A1 Build (up) your brand, voice & interactions on social media. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. WZccGvcvn6. 8dkdlwvowN.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Instagram, SnapChat – although the latter has become more publisher-friendly) and one-to-one communication (WhatsApp, etc.).

Social Media 150

Social Media News Trends Eventful 150

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 106

Social Media Marketing Atlassian Team 106

Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media. You might think it would be impossible to identify, capture or retain any of that information. And you have to do it in a short amount of time.

Social Media 129

Social Media Brands Energy Buy 129

Hootsuite

SEPTEMBER 2, 2021

Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics.

Types 145

Types Social Media Statistics HootSuite 145

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. CEO, Audiense. Take a look at our data!

Resources 90

Resources Data Groups Groups 90

Rebekah Radice

JUNE 12, 2015

I was thrilled to join the fast-paced conversation within the #PinChat community on Twitter where we discussed Pinterest marketing and what it takes to build an effective Pinterest strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. A1) Consistent branding. A1) Optimization. Take it seriously.

Strategy 131

Strategy Tips Marketing Storify 131

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

How To 111

How To Metadata HootSuite Retail 111

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. How do they feel about your brand and your products?

Conversation 95

Conversation Strategy Social Media Marketing 95

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. The flipside is, with the abundance of brand content during this season, standing out gets more difficult. Brands use social media to announce these holiday-themed products. November 6, 2015.

Brands 60

Brands Campaign Discount Retail 60

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Servers can be public or private spaces.

Template 98

Template Templates Eventful Hosting 98

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. Since 2015, REI has closed on Black Friday. View this post on Instagram. The takeaway?

Campaign 80

Campaign Instagram Apparel Discount 80

Rebekah Radice

JUNE 15, 2015

If you’re lucky, your community will even go so far as to explain their answer. Posted by Peg Fitzpatrick on Tuesday, May 12, 2015. She frequently asks a question her community wants answered and then provides the solution in her video. Posted by Marie Forleo on Saturday, May 30, 2015. – Is your brand unique?

Types 130

Types Questions Social Media Engagement 130

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Unmetric

JULY 26, 2018

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Facebook continues to be the biggest platform for brands. Community building.

Social Media 120

Social Media Strategy Hashtag Research 120

Rebekah Radice

AUGUST 3, 2015

Looking for a better way to boost awareness and improve brand recognition? Designing a seamless visual strategy establishes brand consistency and consistency breeds trust. It’s important to take a step back and consider how visual marketing will best represent your brand. Branded Quotes.

Content 130

Content How To Survey Social Media 130

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91