Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. With this tool, you can build a searchable hub for your brand. Chart via Statista.

Mobile 83

Mobile FAQ HootSuite Retail 83

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 209

Strategy Marketing SMS Mobile 209

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. That would be wrong.

Mobile 40

Mobile comScore Brands Applications 40

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. This post was originally published by Forbes on May 5, 2021.

LinkedIn 174

LinkedIn Newsletter Instagram Trends 174

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Ignite Social Media

NOVEMBER 11, 2016

According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. This information, combined with the 52% of internet users who say they purchase via mobile devices , proves we’re just getting started with bringing purchases inside social networks.

Social Networking 164

Social Networking Strategy Research Mobile 164

Buffer Social

OCTOBER 17, 2017

After those posts, Facebook found that people want their feed to inform and entertain them. Posts from Pages with complete profile information. If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.

List 190

List Facebook Feed Feedly 190

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Clickbait: Information overload! Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

yMarketingMatters

FEBRUARY 28, 2016

Consumers Are Mobile. Visuals are memorable and effective, because they help people process, understand, and retain more information more quickly. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. But there’s a great workaround.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Ignite Social Media

JANUARY 10, 2018

With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. July 16, 2015.

Social Media 114

Social Media How To Survey Social Networking 114

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 148

Strategy Social Media Marketing Consultant 148

Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. It must be mobile-responsive. I totally agree.

Reputation 40

Reputation Airlines Review System 40

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 122

Tips Marketing Press Release Influencer 122

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 139

Team Conversation Social Media Instant Messaging 139

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Smartphone App in 2015. is now being rolled out into the rest of the world.

Social Media 100

Social Media URL iPhone iPad 100

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. Over 70% of YouTube views are on mobile. Source: Statista. YouTube usage statistics. Living room watching (i.e.,

Statistics 145

Statistics YouTube Marketing HootSuite 145

SocialFish

DECEMBER 18, 2019

Ashley Madison, the world’s premier affair website, broke into common knowledge in 2015 when the site was part of a major scandal. Premier Brand and Massive User Base. Hence, when using the site, you still stand the risk, however small, of damaging information leaks. Ashley Madison Overview. Lengthy Registration Process.

Review 130

Review Sites Features Buy 130

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. Since climate change can be an abstract topic, it’s difficult for most people to psychologically connect with the issue, especially, when they’re not offered information in a more personalizing way.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. The Birth of Emoji .

Press Release 60

Press Release Marketing Apple How To 60

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. ” Some have reported having all brand content — other than ads — removed from their main feed. Brands are screwed!”

Feed 167

Feed Feedly Facebook News 167

Twist Image

APRIL 24, 2016

Everybody loves to be entertained and informed. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? Non-mobile digital video advertising reached $4 billion last year, up 30% over 2014.

Advertising 40

Advertising Automotive Retail Mobile 40

Writtent Blog

JULY 6, 2016

62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. Only 17% of automotive blogs were effective enough to convince their visitors to buy a specific vehicle, compared to 26% of successfully selling brand websites. The 2015 estimate has it as follows: 69.7% Blogging & Sales.

Strategy 83

Strategy Hubspot B2B Blogger 83

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. More Emphasis on Mobile SEO. Around half of all web browsing globally now happens on mobile devices.

SEO 67

SEO Trends Marketing Mobile 67

Hootsuite

SEPTEMBER 2, 2021

Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. — Matthew Kobach (@mkobach) February 18, 2021.

Types 145

Types Social Media Statistics HootSuite 145

Convince & Convert

JANUARY 15, 2015

How do you prefer to receive information about trending topics and breaking news? Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels.

News 60

News Social Media Tumblr Case Study 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 60

Tips Marketing Press Release Influencer 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Create your personas based on this information and they will be more personalized and accurate. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

agora pulse

JANUARY 4, 2018

In reality, this will mean brands may need to have a completely separate strategy for ephemeral content. Of course, it goes without saying that it’s not evergreen so cannot be considered to be a part of your overall brand reputation. In fact, 90% of Facebook users access the platform from a mobile device.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. While social platforms themselves aren’t highly trusted, we continue to see that “a person like me” remains one of the most trusted sources of information.

Mobile 105

Mobile Trends Compete Loyalty 105

agora pulse

OCTOBER 17, 2019

If you search for Instagram apps on your mobile phone, your results will yield a whole bunch of get-followers-quick solutions. When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. This contest required that entrants follow both brands. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

If you search for Instagram apps on your mobile phone, your results will yield a whole bunch of get-followers-quick solutions. When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. This contest required that entrants follow both brands. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98