Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. In this post, you’ll learn about some of the different types of influencers, and how to find the right influencers for your brand. April 1, 2015. What about a trendsetting YouTuber?

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Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

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Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Gentleman – Dance Hits 2015. For example, waterproof sneaker brand Vessi used a comment as an opportunity to show people that their shoes are machine washable. A strong (personal) brand. It’s the circle of life. How do we stay hip? graceegang.

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Mindjumpers

NOVEMBER 17, 2015

Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. Brands move in on the Nigerian social media.

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Twist Image

APRIL 1, 2016

If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. Focus on this brands.

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Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

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Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

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Convince & Convert

DECEMBER 4, 2015

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. Let Consumers Know You’re Closed.

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Buffer Social

DECEMBER 20, 2023

pic.twitter.com/ulFwNsBnEA — DiscussingFilm (@DiscussingFilm) June 26, 2023 It sparked a global trend in pink fashion and accessories, resonating powerfully with audiences. The Barbie Dreamhouse has become reality and it’s in Malibu. It becomes the fastest halftime show in history to reach this milestone (10 months).

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agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. Employee advocacy works.

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Later

MARCH 13, 2020

Instagram Checkout was first released in 2019 to just a handful of mega-brands in the US and after a year of beta testing, we could soon start to see it in our feeds worldwide! Instagram Checkout lets users buy products from brands *directly* on Instagram — without leaving the Instagram app! What is Instagram Checkout?

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

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Social Media Strategies Summit

AUGUST 1, 2019

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership.

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Buffer Social

NOVEMBER 7, 2017

Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Posting frequency is not as important as posting consistency.

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Sprout Social

FEBRUARY 28, 2017

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness?

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agora pulse

SEPTEMBER 20, 2016

Historical photos help personalize your brand and tell your story. In the historic winter of 2015, however, Comm. Popular quotes are often manifested on the Internet as pieces of wisdom and are shared repeatedly in a mimetic fashion. The throwback invited an element of humor. Ave was a winter wonderland. Use attributed quotes.

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Kikolani

JUNE 14, 2016

It started out heavily in fashion, home decoration and similar feminine topics. Jeff was quick to realise this as a big Pinterest user himself and he developed his own manly brand on Pinterest. Take a slightly different angle in a niche and stand out from the crowd (check out Jeff’s beard too, another great branding/niche trick).

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Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We do it the old-fashioned way, via email. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Book Your Guests. Does that expense add up?

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Buffer Social

AUGUST 24, 2017

The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey. Your brand will be more discoverable on Instagram. On Snapchat, snaps or stories that mention your brand can only be seen by the friends of the person who posted them. Discoverability.

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ProBlogger

JANUARY 3, 2017

5 Advanced Techniques I Use To Make Money On My Blog from Erin Bender from Travel With Bender first appeared on March 11, 2015. Before I get started: my blog is focused on travel , but these same strategies can work for most industries: technology, fashion, food, finance, kids and more. Photography: Offering A Brand Your Images.

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Kikolani

MARCH 8, 2016

If you use a tool with a built-in conversation feature, your audience can ask questions about your company, your brand, products and such. Nothing can do that better than introducing them to the people behind your brand – friendly people who look just like them, who work hard, who play, and who have a commitment to your organization.

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Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

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Buffer Social

JUNE 8, 2016

Well, it’s become pretty old-fashioned. And if the post is high-quality, sharing it will benefit the influencer’s brand as well. The average employee has 10 times the number of followers as your corporate network, and 90% of those followers don’t know your brand. Even, dare I say, obsolete. What to do instead.

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Convince & Convert

FEBRUARY 3, 2015

We do it the old-fashioned way, via email. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. It’s called Lessons from 27 Big-Brand Social Media Professionals. We now send all guests a USB headset and a thank you note, via Amazon.

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Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We’ve worked mostly with national and international brands.

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Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. So when someone clicks on a hashtag on #BrandNameTips, they’ll discover tips related to your brand. How to use hashtags on Facebook?

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ProBlogger

JUNE 5, 2017

In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. Nikki has written a book, launched her own shop, is an ambassador to numerous brands and has her own paid membership program for readers.

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ProBlogger

JUNE 5, 2017

In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. Nikki has written a book, launched her own shop, is an ambassador to numerous brands and has her own paid membership program for readers.

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Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. For example, a fashion retailer in Singapore could set the restrictions such that only female aged 25-35 in Singapore can see the video. Audience restrictions: This allows you to limit who can see your video.

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Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

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Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support. A whopping 71% will advocate for the brands they trust. For so many reasons. Well, authenticity is a key factor.

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Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

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Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

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Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. Since 2015, REI has closed on Black Friday. View this post on Instagram. LoveOurPlanet.

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Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

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Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Raise brand awareness?

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Sprout Social

APRIL 17, 2017

The more Retweets, likes and comments your social media posts receive, the higher visibility for your brand. In 2015, Google started to include Tweets in its search results. As we mentioned in the beginning, a lot of brands don’t track their social media marketing activities because they simply don’t know how to do it.

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