Social Media Strategies Summit

AUGUST 1, 2019

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership.

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Influencer Examples Brands Fashion 114

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We do it the old-fashioned way, via email. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Book Your Guests. Does that expense add up?

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Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

We do it the old-fashioned way, via email. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Here’s the headset we send to guests.

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How To Badge Hosting Sysomos 60

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support. Well, authenticity is a key factor. A whopping 71% will advocate for the brands they trust.

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Social Media Marketing B2B Banking 118

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

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Aggregator News Trends Reputation 52

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

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Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

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Brands Facebook Campaign Sports 96

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Raise brand awareness?

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Video Engagement Hashtag Influencer 145

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Convince & Convert

APRIL 23, 2015

I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog. However, only humans can vet for content quality and authenticity. 90% of bloggers want to do contests and giveaways with their readers. This post reveals more.

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Study Influencer Marketing Blogger 60

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog. However, only humans can vet for content quality and authenticity.

Study 60

Study Influencer Marketing Blogger 60

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. trillion between 2015 and 2020, with growth expected to be between 27-40%. Britt Adami , social media manager, HaveYouHeard.

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Trends Marketing Forums Microsoft 60

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. You owe them something more, and something only you, as the brand you are, can offer them. Don’t be general, but rather be as true to your brand as you can. Not every brand needs to wish us a Happy Chinese New Year. More Like Holiweek!

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Content Hashtag UGC Social Media 60

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand. The Launch Pad.

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Social Media Hashtag Instagram Meme 141

Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. We’ve spoken to a mix of professionals who are either working in social media at major brands, or are responsible for hiring people into those roles.

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Social Media Skills Applications Social Media Management 113

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. Refinery29, a fashion, style, and beauty website, partnered with Adaptly and Facebook to test the effectiveness of sequenced messaging of Facebook ads (or storytelling through Facebook ads).

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Social Media Hashtag Curation Instagram 111