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Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. In general, because of the larger ecosystem, the smart thing to do is to begin engaging mostly because of search benefits, and to protect brand reputation. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. As a result, traffic has increased. YouTube

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane  is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. huge part of this brand’s marketing strategy is blogger outreach. Blogger networks can help brands or campaigns achieve “the network effect.”.

Good Old Fashioned Values

Twist Image

We are not going to bend technology and innovation to our traditional, good old fashioned values. We (the digital immigrants) have to accept that as the world does open up and as people do continue to share their information and find out about brands in new and interesting ways, our only hope for adaption is to open our eyes, ears and minds. Tags: brand. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. rapidly. How about you?

Vine for Brand Marketing

Mindjumpers

Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?

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4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Five Parts to Brand Storytelling I’m always amused that we all complain about how bad some of the messaging is from organizations, yet many of us get behind our computer screens and pump out crap no one wants to read. ” Which made me laugh out loud.

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Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Here are some of my top tips to engage your employees and elevate them into brand ambassadors for your company. For added engagement, publish an internal blog where upper management can share insights with the rank and file in a candid fashion. Provide a branded freebie for the gift bag! Communication entrepreneur amber avines brand ambassadors company culture employees

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience.

Video 54

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.

Video 131

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull. Google. Disney. Samsung. Old Spice. Prada. Coca Cola. Adidas.

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What Twitter Trolls Can Teach You About Your Brand

Simply Measured

They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. You can’t stop trolling from happening, but you can learn valuable lessons for your brand. Trolls are the worst.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers. What is your brand’s story? Sound hard? It’s not.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Let us know if your brand has plans to experiment with a social media pop-up concept!

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. But no technology is.

Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands

Blue Focus Marketing

There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. think great brands do the complete opposite. These brands are more confident.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue. Probably not.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. When you want to pick the right social platform for your brand, it is important to know where your target audience is. Facebook is the first choice for most brands. billion times a day.

Three Tips For Branding on Pinterest

Mindjumpers

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.

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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. So Why Are More Brands Using Influencer Marketing? Photo Courtesy of Buzzoole.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. So instead I’ll highlight some media brands that are doing well so far. Others.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. As with most social sites it is a good idea for brands to have an official outpost. Brands can also establish credibility and topical authority by curating and sharing content from other sources.

Branding is about being naked

Engaging Brand

In a discussion today I was asked "Isn''t branding just clothing - I mean a fashionable term which doesn''t mean anything in reality?". Like clothing - branding is necessary in western society and western weather! branding you will always have a brand because the customer will form it based on their customer experience. Well, I had two responses. Here''s why.

When Paper Wins In The Digital Age

Twist Image

There are certain companies who understand (and embrace) what it means to be a digital-first brand. when that brand is a paper company. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand. brand. digital first brand. fashion. In fact, calling it a "paper company" is probably a misnomer as well.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. Yesterday, a confirmed report from KCET-TV in LA surfaced that Google+ community managers are enforcing the brand “no fly zone.&#. Image by Sean MacEntee.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. Is profanity or provocativeness part of your brand personality?

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too!  . I’ve been lucky in the past 3 years to work alongside many wonderful tourism brands, destination organisations and operators ranging from small brick-and-mortar businesses to large tourism organisations. Yes, that’s right.

Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. What if there was a way - a real way - for brands to make money (serious money) on Instagram? Connie Wang runs a fashion site called, Refinery29 , and had this to say in the article about Instagram''s business potential: "It''s so much more personal. What about major brands? brand. advertorial. apple. commerce.

What Not to Do When Humanizing a Brand

Waxing UnLyrical

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy. Humanizing involves making your brand somewhat “anti-corporate.”

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. online consumers subscribe to e-mail marketing messages, 38% are fans of brands on Facebook, and 5% follow brands on Twitter.

Does Your @SocialEmployee Know the “Why” of Your Brand?

Blue Focus Marketing

like to think it’s a sign of the times that words like “social employee,” “engagement,” “brand ambassadorship,” and “authenticity” are so fashionable. For words like “engagement” and “authenticity” to stay in fashion, they must continue to mean something to us. business’s employees are its brand ambassadors in the digital village. Why the  why  matters.

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker SM

The visual web is here to stay, and brands will have to  adapt their listening strategy  to stay on top of what’s being said about them online. An image of a parcel carrier throwing packages can rapidly turn into a  full-blown crisis for the company , and a celebrity wearing a fashion brand’s accessory can generate a lot of positive buzz. Very smart indeed.”.

Story And Conversation: Pin It To Build A Brand

Firebelly

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands. This feature allows brands to see what their customers are most interested in. It’s easy and has major return for brand loyalty.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Respond in a timely fashion. Curate. Respond.

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