WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. Burberry and Lascoste joined Ralph Lauren, Louis Vuitton and Gucci with a greater focus on brand-related content, such as music and sport which positively affected engagement, brand sentiment and purchase consideration. Lascoste use a mix of fashion and non fashion content, such as their ATP Tour sponsorship to engage consumers and positively affect sentiment, as this pie chart shows. MORE >>

had a great chat with Ed Barrow from Idio recently, in which Ed talked about fashion as one of the most powerful devices we know for bringing about mass market adoption. Watching this video, you’ll get some valuable insights into how fashion can drive adoption, which I believe are affecting not just big brands, but startups and even local businesses. Does Fashion play a role in why your customers are your customers? Has Fashion played a bigger role in modern technology and trends than 10 or 20 years ago, or has it always been this way? 5bZ3jM8pMl0. MORE >>

It’s Leeds Digital Fashion Week at the moment, which is run by the very lovely Shang Ting Peng , Head of Fashion at Hebe Media. At the same time as Leeds Digital Fashion Week, a new concept store called ‘Made in Leeds’ is to open in Trinity Leeds on 21 st  March, showcasing home-grown creative talent to thousands of people in Leeds City Centre. Stocking fashion, art, design, music and more, the Made in Leeds store will put Leeds designers alongside high street brands like Topshop, Hollister and Superdry. Good question. Anecdotally  MORE >>

Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. How can visual storytelling add value to brands. Good visual storytelling shows or relates to the brand concept and simplifies the brand message. fashion #function vine.co/v/bnubitrPqiO v/bnbh3VtrUHH. MORE >>

Taking advantage of local targeting, mobile users (provided with a good motivation) can be directed to your brand ads and messages. You can bring your targets to a remarkable real time action, engaging with the brand and leading them to purchase. Brands utilize QR codes in their marketing campaigns: December 2005: Northwest Airlines advertising campaign (Tokyo’s streets and subways). Fashion : Instant Digital Window Shopping from Ralph Lauren Rugby. SuitYourself – a fashion shopping application. June 2008:  Adidas. November 2008:  Pepsi Max. co.uk. MORE >>