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Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. In general, because of the larger ecosystem, the smart thing to do is to begin engaging mostly because of search benefits, and to protect brand reputation. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. As a result, traffic has increased. YouTube

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane  is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. huge part of this brand’s marketing strategy is blogger outreach. Blogger networks can help brands or campaigns achieve “the network effect.”.

The Persistence Of Brands

Twist Image

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. There's this thought that human beings are becoming less and less concerned, interested and caring about brands. Brands have (somehow) become less important, and individuals are more interested in buying clothes that are (somewhat) personalized, or that speak to them by allowing their own personalized style to flaunt. People confuse the power of a brand with the value of a brand. Brands are more important than ever. like the Apple brand. brand.

How Brands Can Use Snapchat Memories

Ignite Social Media

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. With the introduction of Snapchat Memories , you might be wondering how your brand can use the feature for marketing. Innovate.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content?

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media. However, I believe one-on-one interactions between brands and users aren’t always given the recognition they deserve.

10 Creative Brands Making Instagram Stories Now

Simply Measured

Metrics to Measure Brand on Social Download. Here’s what the savviest, most forward-thinking brands are doing with Instagram Stories right off the bat, along with tips on how you can replicate these tactics for your own organization. 1. What Your Brand Can Try:  This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Here are some of my top tips to engage your employees and elevate them into brand ambassadors for your company. For added engagement, publish an internal blog where upper management can share insights with the rank and file in a candid fashion. Provide a branded freebie for the gift bag! Communication entrepreneur amber avines brand ambassadors company culture employees

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.

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How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

Given that 75% of content on Pinterest comes from brands, read on to discover how the Pin Collective might just revolutionize your campaign strategy. With that strategy in mind, the Pin Collective aims to create a collective of quality content creators that specialize in each of Pinterest’s most popular topics: home design, travel, fashion, lifestyle and food. Less Time, More Content.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull. Google. Disney. Samsung. Old Spice. Prada. Coca Cola. Adidas.

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Let us know if your brand has plans to experiment with a social media pop-up concept!

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. But no technology is.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers. What is your brand’s story? Sound hard? It’s not.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Brands know the power of Instagram and understand how critical it is to engage, monitor and track users. Keeping a pulse on the social discussion about your brand is essential for marketers.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. As with most social sites it is a good idea for brands to have an official outpost. Brands can also establish credibility and topical authority by curating and sharing content from other sources.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience.

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The Interoperability Of Things (And Brands)

Twist Image

Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. Watch that space, precisely, to see how powerful the interoperability must be for a brand to really find momentum and lift. There is a huge lesson for all brands here. If your brand is new. If your brand is struggling. If your brand needs some new life injected into it, don't just look at a redesign or how to make it easier for a consumer to buy from you. Modern brand imperative: Make your brand as interoperable as possible.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. So instead I’ll highlight some media brands that are doing well so far. Others.

Is Social Media the New TV for Brands?

Simply Measured

For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. million households with TV sets.

Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands

Blue Focus Marketing

There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. think great brands do the complete opposite. These brands are more confident.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Measuring Your Digital Brand Impact Download. To understand the ROI of your influencer program and the difference between individual influencers you are investing in, you need to be able to: Accurately connect influencer activity on social and the web to you brand’s on-site activity and conversions. Or are you satisfied with raising brand awareness? Solution. Solution.

Branding is about being naked

Engaging Brand

In a discussion today I was asked "Isn''t branding just clothing - I mean a fashionable term which doesn''t mean anything in reality?". Like clothing - branding is necessary in western society and western weather! branding you will always have a brand because the customer will form it based on their customer experience. Well, I had two responses. Here''s why.

When Paper Wins In The Digital Age

Twist Image

There are certain companies who understand (and embrace) what it means to be a digital-first brand. when that brand is a paper company. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand. brand. digital first brand. fashion. In fact, calling it a "paper company" is probably a misnomer as well.

Three Tips For Branding on Pinterest

Mindjumpers

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.

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What Twitter Trolls Can Teach You About Your Brand

Simply Measured

They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. You can’t stop trolling from happening, but you can learn valuable lessons for your brand. Trolls are the worst.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. Yesterday, a confirmed report from KCET-TV in LA surfaced that Google+ community managers are enforcing the brand “no fly zone.&#. Image by Sean MacEntee.

How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

Simply Measured

Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with. With over twice the number of MAUs as Snapchat , Instagram Stories has become a new playground for brands on social media. They humanize brands, and forge a deeper connection between social audiences and brands. The New York Times Fashion. Starbucks.