Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Bill Hartzer

MAY 10, 2018

At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers. Klout Perks was shut down in 2015. These were called Klout Perks, and you could get anything from dog food to free movie passes to books and access to concerts.

Klout 113

Klout Influencer System Social Media 113

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100

Ignite Social Media

MAY 2, 2017

The award was given after the influencer-generated content company won several individual trophies, including awards for campaigns featuring Walgreens , Pepsi and Hallmark. We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective.

Company 108

Company Tumblr Influencer Campaign 108

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Mobile 56

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked.

Social Media 172

Social Media Advertising Team Hubspot 172

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Bill Hartzer

MAY 10, 2018

At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers. Klout Perks was shut down in 2015. These were called Klout Perks, and you could get anything from dog food to free movie passes to books and access to concerts.

Klout 60

Klout Influencer System Social Media 60

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. You have what’s called ‘emotional influence’.

Advertising 20

Advertising Blogger Influencer Retail 20

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Why is Facebook the place to be for video advertising?

Video 133

Video Marketing Vimeo YouTube 133

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Measuring a Return on Influencer Marketing. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing.

Instagram 60

Instagram ROI Influencer Research 60

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Once this goes into effect advertisers will no longer be able to use third party pixels. I think it’s for the best.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question.

Cost 40

Cost Advertising Price Facebook 40

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Smartphone App in 2015. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014.

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   For instance, if you're in the marketing industry, your audience persona could include professionals in marketing, advertising, or related fields. People, especially influencers, don’t like replying to unknowns.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Twitter 30-second videos and Promoted Video ads.

Video 100

Video Vimeo Marketing YouTube 100

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. White Claw was smart to rethink its advertising strategy given that its target audience is less interested in ads and more interested in brands that entertain them.

Campaign 165

Campaign Meme Instagram Social Media 165

Twist Image

JUNE 2, 2017

If this "new consumer" follows an influencer on Instagram , is the post of the influencer on behalf of a brand any different than when people from generations past saw a celebrity endorsing a brand in a print ad? Content became media and that media format would replace the advertising format. This idea is nothing new.

Brands 63

Brands Paid Search Compete Influencer 63

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9

CPM 60

CPM Discount Buy Cost 60

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Influencer Outreach and Networking. Every niche or industry has certain influencers who command respect and enjoy a large following. Facebook Advertising.

Small Business 20

Small Business Strategy Reputation Marketing 20

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Affiliate marketing is one of the oldest forms of digital marketing, but it continues to deliver: 15% of the total digital media advertising budget goes towards affiliate marketing. Collaborate With Influencers For Affiliate Marketing. Influencers. Source: Business Insider ). Source: MediaKix ). Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. 2015 State of Sponsored Social Report. Sponsored Social represents the primary source of creator income , beating out display advertising.

Sample 60

Sample Samples Survey Study 60

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Are you prepared to use social media as a communication tool, not just another advertising medium? Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

OCTOBER 27, 2016

Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. 70 percent of consumers trust personal reviews over traditional advertising messages. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

UGC 40

UGC Content Statistics Hotels 40

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. 10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising by Jason Parks. 50 Creative Facebook Covers to Inspire You (2015 Edition) by Mary Stribley. Content Marketing.

Products 60

Products Marketing Compete SEO 60

Audiense

JUNE 15, 2016

That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 800 million people on and off Twitter – via Twitter? People who follow the biggest Vine influencers. How does this change your marketing and advertising game? Not just 310 million.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 700 million people on and off Twitter – via Twitter? People who follow the biggest Vine influencers. How does this change your marketing and advertising game? Not just 310 million.

Airlines 60

Airlines CPA Mobile Advertising 60

Twist Image

JANUARY 19, 2017

Now, it's no longer these big advertising holding companies that are doing the acquisitions. From the news item: "Of the 398 marketing startup acquisitions in 2016 only 22% were made by the six major advertising groups, who had to fight it out with consulting companies, IT firms, and publishers. advertising agency. disruption.

Startup 40

Startup Consultant Publishing Buy 40

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media. Making the most of these YouTube stats.

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. With Earned media it’s about putting the time into influencer outreach – it’s a popular buzz word, but few do this as well in my experience.

B2B 100

B2B Adwords ROI Hubspot 100

Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. More on content marketing: Writing sucks, and it’s hard.

Social Media 160

Social Media Flipboard Storify Reddit 160